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2021 GMC Canyon AT4 Road Test | The everyday tool

Bold take: The GMC Canyon is the most well-rounded midsize truck. Admittedly, “well-rounded” is a lukewarm compliment, but the Canyon does nearly everything well. It is not the flashiest, which is undeniably the Jeep Gladiator. Or the most comfortable, which is the Honda Ridgeline. But for those seeking a midsize truck that looks like a truck, drives like a truck and has a solid interior, the Canyon is the right formula. We would test the 2021 GMC Canyon AT4 for a week and find that itÂ’s pleasant, capable and sturdy off-road. We would haul a bookshelf in the bed, get dirty during a woodsy soft-road jaunt and pile up the miles running around town. In short, itÂ’s exactly what most need in a midsize truck.  The AT4 model is new for 2021, and it replaces the All-Terrain model, a move GMC is rolling out across its lineup. The AT4 adds an off-road-tuned suspension with hill-descent control, beefy 31-inch Goodyear Wrangler DuraTrac tires wrapped around 17-inch aluminum wheels, standard four-wheel drive with locking rear differential and a transfer case skid plate. The AT4 punches up the CanyonÂ’s appearance with red tow hooks, dark chrome elements and a bigger grille thatÂ’s similar to the SierraÂ’s. The Canyon Denali, which was also refreshed for ‘21, is showier, but the AT4 trim feels cooler with its understated off-road vibes. Considering this, we head out for an afternoon drive along a familiar route through DetroitÂ’s northern suburbs. The Canyon is a solid daily driver. The 3.6-liter V6 rated at 308 horsepower and 275 pound-feet of torque is widely used in General Motors vehicles. ItÂ’s powerful and actually sounds pretty good — even throaty — in GMCÂ’s midsize truck. Our passengers are surprised to be pulled back in their seats during hard acceleration, and the eight-speed automatic transmission is well-calibrated for the many jobs the Canyon is called upon to perform. This powertrain, standard in the AT4 and Denali trims, is a step up from the 2.5-liter inline-four and six-speed auto offered on the lower models. ItÂ’s worth it. The 2.8-liter Duramax diesel is an option on higher-spec Canyons, and its 369 lb-ft of torque is tantalizing. For everyday use, take the V6. Our tester with the gasoline V6 and four-wheel drive can tow as much as 7,000 pounds, has a maximum payload of 1,609 pounds and has respectable fuel economy of 17 mpg in the city and 24 mpg on the highway.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

Chevy Colorado and GMC Canyon get trim levels reworked again

GM Authority reports that GM has fiddled with trim packages on the Chevrolet Colorado and GMC Canyon for the 2021 model year, eliminating the base trims on both pickups and implementing small price changes. When the new model year goes on sale, the Chevy will lose the rear-wheel drive Base Extended Cab with the automatic transmission that starts at $22,395 after a $1,095 destination charge. The new entry-level is going to be the Work Truck model with the extended cab in rear-wheel drive, starting at $26,595 assuming the destination charge holds steady. That represents a $4,200 jump over the base 2020 model. MSRPs for the entire Work Truck lineup, from base to the Crew Cab Long Box, rise by $400. Elsewhere in the Colorado line, the four Z71 trims go down by $100, while the two ZR2 trims increase by the same amount. Only the six LT trims don't see any change.  The GMC side is a bit more involved due to previously announced changes. The 2020 Canyon comes in SL, Base Canyon, SLE, SLT, All Terrain, and Denali steps. Last month, GM Authority reported the 2021 Canyon would give all that up for the new names Elevation Standard, Elevation, AT4, and Denali. Since the SL base model retires in 2021, the Elevation Standard takes over at the entry level. Unlike on the Colorado, which sheds one trim, the Canyon lineup gets pared from 20 total combinations of trims, cab sizes, and bed lengths, to 14 total combinations. But like the Colorado, due to the loss of the cheapest configuration, the least expensive 2021 Canyon becomes $4,200 more expensive than in 2020, assuming the destination price remains the same. What's more, the 2021 Elevation Standard pricing adds $700 or $800 to the prices of the 2020 Canyon base and SLE models. There are more increases up the range. The 2021 Elevation trim replaces a combination of SLE and SLT models, bumping prices up by up to $900. In 2020, the least expensive All Terrain model is the Extended Cab Cloth for $37,695. For next year, the least expensive AT4 trim is the Crew Cab Short Box for $39,295. Like-for-like, though, the AT4 represents a $300 premium over the 2020 All Terrain Crew Cab Short Box. Three Denali trims will still stand at the top of the heap, each one going up by $400 in 2021. Until GM details the equipment changes, we won't know how the new pricing equates to value.