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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

Base GMC Hummer EV2 reportedly dead for the planned 2025 launch year

Remember October 2021? That's when GMC divulged trims and pricing for the Hummer EV pickup range. It started with the Edition 1, asking around $110,000 before it sold out. Then would come the EV3X in fall 2022 for $99,995, followed by the  EV2X in the spring of 2023, asking $89,995. And for this year, shoppers were meant to get the option of a 'bargain' entry, the EV2-without-the-X that kept the dual motors but swapped for a less zippy 400-volt electric architecture and a smaller battery pack able to power a 250-mile estimated range. At the time, we were told the EV2 would open the MSRP bidding at $79,995. Spring is officially here, the EV2 isn't, and GM Authority cites unnamed sources when writing "there will be no 2 model for the 2025 model year" outside the 2X. Normally, automakers kill the low-hanging fruit after putting it on sale; the Hummer EV has, again, upended expectations. Therefore, your 2024 GMC Hummer EV pickup lineup after the $2,295 destination charge costs: EV2X Pickup: $98,845  EV3X Pickup: $106,945 EV3X Omega Edition Pickup: $150,295 On the SUV side, the MSRPs are almost carbon copies:   EV2X SUV: $98,845  EV3X SUV: $106,945 EV3X Omega Edition SUV: $130,300 For both body styles, keep in mind that Interstellar White is the only freebie exterior hue. Void black adds $495 to the price, five other colors cost $625, Afterburner Tintcoat orange runs $1,225.  The limited-edition Omega variant builds on the 3X trim with exclusive Neptune Blue Matte paint, the $9,995 Extreme Off-Road Package, exclusive 18-inch wheels, unique interior carpeting, a transparent roof and the MultiPro tailgate with a Kicker audio system on the pickup. Both trucks also get 35-inch mud-terrain tires, underbody skid plates and additional off-road camera views. The price disparity is partly because the Omega Edition pickup is packs a 24-module battery, the SUV gets a 20-module battery. This trim is only available to existing order holders. Speaking of which, the otherworldly EV is still going to be a few years' wait for some, but more reservation holders are already enjoying deliveries this year as GM continues to open the factory taps. GMC sold two examples of the Hummer EV in the first quarter of last year, around the time it has 65,000 potential buyers on the reservation list, and 3,260 units for all of 2023. In the first three months of this year, GMC sold 1,668 trucks.  Related video:

2020 GMC Sierra Review & Buying Guide | The same but different

For the most part, the 2020 GMC Sierra 1500 and the Chevy Silverado are very close siblings. And with the more modestly equipped Sierra SLE and SLT models, choosing between the equivalent Chevy and GMC largely comes down to styling preference and whether you got a better deal at the GMC dealer. They’re almost identical twins. Almost. Because despite the shared DNA, there are differences in terms of model choice. There's no GMC equivalent to the cheaper Custom Trail Boss, for instance, but there is the high-dollar off-road-oriented AT4 that goes beyond the Chevy LT Trail Boss with more equipment and the availability of GMC's unique MultiPro tailgate and CarbonPro carbon fiber bed. Those are also available on the GMC Sierra Denali, which further differs with an adaptive suspension not offered by Chevrolet that seriously improves the ride comfort and handling composure of GM's full-size trucks. GMC therefore makes a compelling case for itself if you're willing to spend more for your truck, but having said that, the range-topping Sierras also don't go above-and-beyond in the same ways as the ritzy Ram 1500 and Ford F-150 trim levels do to provide a proper luxury truck experience. The new Duramax diesel engine at least stands out, but otherwise the Sierra doesn't offer a lot that others can't match or better (even within the GM family). What's new for 2020? CarbonPro Editions debut for the AT4 and Denali trim levels. These include the CarbonPro composite bed and a Kicker audio system in the MultiPro tailgate. The AT4 versions also gets some unique exterior trim. Mechanically, a 10-speed automatic is now paired with the drivetrain combo of 5.3-liter V8, Dynamic Fuel Management and four-wheel drive. Aiding visibility are newly available trailer tow mirrors, a bed-view camera, and a high-def 360-degree camera system with trailering elements.  What's the interior and in-car technology like? Like its Silverado sibling, the Sierra's cabin is its least compelling and competitive attribute, falling far behind the Ram 1500 and Ford F-150 in terms of quality and design. The dash is drab and frankly ugly in every trim level, but the cabin is particularly damning in the Sierra Denali. Its black vinyl "stitched" onto the black dash and some token strips of wood trim slapped onto the center console and doors just aren't enough to create the sort of high-dollar ambience truck buyers can find elsewhere.