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Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer

GMC Hummer EV's taillights cost thousands to replace

The GMC Hummer EV pickup hasn’t stopped raising eyebrows since GM pulled back the curtain on the behemoth in Spring 2021. ItÂ’s huge, not all that efficient, and unbelievably expensive, but now weÂ’re learning how much replacement parts cost for the new EV. The Drive dug up a post from the Hummer EV Facebook page that claimed a taillight replacement for the vehicle costs thousands to replace. General Motors confirmed pricing to the publication, quoting a one-side replacement cost of $3,045.48. That adds up to more than $6,000 to replace both, so we hope your insurance is solid if you own one. Why would a taillight housing cost that much? Part of the cost comes from the fact that GM couldnÂ’t parts-share its way through the design of a $100,000 flagship electric SUV, but most of the price comes from the complexity of the lights. The Hummer offers elaborate lighting sequences that require microchips and other components, all of which cost money. ThereÂ’s also the fact that the Hummer EV is too new for General Motors to take advantage of its usual economies of scale in mass-produced vehicles. General Motors recalled the Hummer EV earlier this year for issues with the taillights. Though the problem was software-related, GM had to replace the entire light units because the software controlling them was actually embedded in the lights. ItÂ’s true that there are very few vehicles that are tall and large enough to impact the HummerÂ’s taillights, but we hope the owners of those vehicles never have to file an insurance claim to replace one. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)