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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GM planning to put its fullsize pickups on a big diet, too

General Motors is just coming off a complete redesign of the Chevrolet Silverado and GMC Sierra for 2014, but in the US fullsize truck market, there is no rest for the weary. According to Reuters, plans are already unfurling for both trucks to drop pounds from their curb weight over the next few years, but this will unlikely be able to keep pace with the 700-pound diet targeted for the next-generation Ford F-150, a truck expected to debut late next year.
The biggest weight reduction for these trucks might not be available until the next full redesign, which will likely happen around 2019, but the article says that smaller updates could shave pounds in the meantime. Two examples given include an "aluminum-intensive" version of the Silverado that could shed 250 pounds and debut around the same time as the lighter-weight, aluminum-bodied 2015 Ford, and there is also talk of reducing weight for driveline components such as axles and driveshafts. These changes are all part of an attempt to meet strict new fuel economy standards coming in 2017, targets which will get even tougher in 2025.

2022 GMC Hummer EV could get a rival from China's Dongfeng

The popularity of GMC's Hummer EV hasn't gone unnoticed in China. State-owned carmaker Dongfeng is reportedly planning to launch an electric version of the M50 Warrior, a Hummer-like off-roader, that will inaugurate a new sub-brand dedicated to battery-powered trucks. Without citing sources, website Car News China wrote that the division will be called M, a letter that stands for something completely different if the cars that you're into come from Munich. Executives are initially planning three models called M18-1, M18-2, and M18-3, respectively. The M18-1 will reach the market first, and it's described as an electrified M50 Warrior (pictured) with seating for six. Dongfeng will build the M18-1 on a new architecture called MORV that was developed in-house. The powertrain will develop up to 1,072 horsepower, which is 72 horses more than the most powerful version of the Hummer EV, yet the zero-to-60-mph time will check in at under 5 seconds, which is roughly 2 seconds more than the GMC. It will offer around 310 miles of range thanks to a 140-kilowatt-hour battery. Another interesting point is that the M18-1 will supposedly be much lighter than the Hummer EV — it will even weigh less than the gasoline-powered M50 Warrior that it's based on. It will tip the scale at around 6,900 pounds and stretch about 205 inches long, compared to 9,046 pounds and 217 inches for the Hummer. Of course, these numbers are purely hypothetical until the truck starts rolling off the assembly line. Speaking of, production is tentatively scheduled to start in 2023 in a factory that's currently being built in China. Dongfeng expects to sell approximately 4,160 units per month, though nothing suggests that the M18-1 will venture onto the GMC Hummer EV's home turf. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green GMC SUV Electric Off-Road Vehicles