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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GMC's electric, 1,000-horsepower Hummer SUV makes a surprise appearance

We knew the GMC Hummer pickup would spawn an SUV, but we didn't expect to see it so soon. It quietly appeared in a marketing presentation about electric cars that General Motors streamed online in November 2020. The camera never focused on the SUV, there was always an executive sitting in front of it, but we see enough to tell it's closely related to its pickup sibling. Both battery-powered off-roaders are nearly identical from the tip of the front bumper to the edge of the rear doors. The SUV's overhang is a little bit shorter than the pickup's, though there's presumably space for a third row of seats. Its rear end doesn't appear in the presentation. Nothing suggests GMC made major powertrain changes to the SUV, so it's likely identical to the truck underneath the sheetmetal. Range-topping models will receive three motors zapped into motion by a 24-module Ultium battery pack. Motorists will have 1,000 horsepower and approximately 350 miles of driving range to play with. GMC plans to start building the Hummer pickup in late 2021, and the SUV might not enter production until early 2022. We expect pricing will initially start above $100,000, but more affordable variants will gradually join the lineup during the first half of the 2020s. When it lands, the off-roader will compete directly against the Rivian R1S. General Motors will invest $27 billion into electric and autonomous cars by 2023. Its portfolio of EVs will also include a Silverado-sized pickup, a crossover based on the Bolt, and a high-end Cadillac crossover named Lyriq. "We want to be number one in EVs in North America," affirmed company boss Mary Barra.

GMC Syclone pickup returns via Special Vehicle Engineering

The original GMC Syclone was a 1991 mid-size Sonoma pickup turned muscle truck. Its heavily modified 4.3-liter V6 sported a turbocharger, intercooler, and modified internals, raising output to a Corvette-baiting 280 horsepower and 350 pound-feet of torque. The engine was paired with a four-speed automatic, rear-biased all-wheel drive, and four-wheel antilock brakes (the coming thing). With an all-black livery and a lowered ride height, the Syclone looked the business, and backed up those looks with a 0-to-60 time of 4.3 seconds and a 13.4-second quarter-mile, according to contemporary magazine testing. Given all the recent interest in high-performance pickups, it's amazing that GMC hasn't revived the Syclone. But where manufacturers leave an opening, the aftermarket steps in — in this case that's Specialty Vehicle Engineering, which as CNET reports is resurrecting the nameplate for a build of 100 new Syclones, based on the GMC Canyon, which will update the idea a lot more horsepower. The 2019 Syclone takes as its starting point the extended-cab version of the Canyon. The engine is again a V6, this time a 3.6-liter fitted with a supercharger and a custom cat-back exhaust system, upping output to 455 ponies from the stock 306. SVE's Syclone can be had with rear- or all-wheel drive, and it, too, features upgrades to the brakes and chassis. Six-piston front calipers are fitted in place of the standard four-piston units, and the slotted front rotors are upsized from 12.2 inches to 13.6. The suspension is lowered by two inches up front and five inches at the rear, with stiffer traction bars, bushings, dampers, and a heftier rear anti-roll bar. Unlike the original, the modern Syclone can be had in colors other than black — any of the standard Canyon hues are available — but the appearance is customized with rocker-panel extensions, body-color grille and rear bumper, and a composite hood insert. The interior gets embroidered logos and badges, including a numbered plaque on the dash. The price for the Syclone is $39,995 — that's for the package, on top of the cost of the truck. But at least ordering is easy: The Syclone package can be ordered through select GMC dealers.