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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Specialty Vehicle Engineering's 750-horsepower GMC Canyon fully revealed

GMC's celebrated Syclone will turn 30 in early 2021, but nothing suggests the company will mark the occasion by releasing a modern interpretation of the pickup. New Jersey-based tuner Specialty Vehicle Engineering (SVE) is taking the matter into its own hands by building a limited number of GMC Canyon trucks with Hellcat-like power. Although the original Syclone received a turbocharged V6, the 2021 model gains a 5.3-liter V8 normally found in bigger vehicles, including the Sierra and Yukon. SVE rebuilt it with forged aluminum pistons, forged steel connecting rods, high-lift valve springs, a custom crankshaft and upgraded fuel injectors among other aftermarket parts. It also added a supercharger to raise the eight's output to 750 horsepower and 600 pound-feet of torque. Power flows to the four wheels via a strengthened 8-speed automatic transmission and a permanent all-wheel-drive system. For context, the first Syclone gave the Chevrolet Corvette a run for its money with a fuel-injected, 4.3-liter V6 turbocharged to 280 horsepower and 360 pound-feet of torque. These numbers were spectacular in the early 1990s since the Sonoma that Syclone was based on shipped with the 105-horse Iron Duke four-cylinder as standard. Even compared with the Sonoma GT that got a naturally aspirated 4.3-liter V6 with 195 horsepower and 260 pound-feet of torque, the Syclone was impressive. SVE installed six-pistons front calipers that clamp 13.6-inch slotted rotors, and it kept the factory brakes out back. It also lowered the suspension by two inches in the front and five inches in the back, upgraded the shocks, and added a heavy-duty rear sway bar. These modifications help drivers make the most of the extra power, but SVE hasn't published performance specifications (like the truck's zero-to-60-mph time) yet. Surprisingly, the eight-cylinder weighs almost the same as the V6 it replaces so the engine swap doesn't affect weight distribution. Visually, the Syclone can't be mistaken for a run-of-the-mill Canyon. It wears a deep front bumper, has cladding over the rocker panels and rides on 20-inch alloys. Edition-specific emblems round out the look, and the list of options includes a body-colored grille as well as a folding tonneau cover. SVE's images show a truck painted black, which was the only color offered on the 1991 model, but it's available in any factory hue. Inside, the modern-day Syclone gains special floor mats and a numbered plaque on the dashboard. Leather is optional.

2015 GMC Canyon gets the party started [w/video]

The 2014 Detroit Auto Show press days officially kick off tomorrow, but the night before all the madness commences, General Motors drove its new 2015 GMC Canyon pickup truck out for all to see. To refresh your memory, the Canyon is GMC's new midsize pickup - essentially a re-skinned version of the Chevrolet Colorado that debuted at the LA Auto Show in November.
Many of us at Autoblog prefer the look of the larger GMC Sierra to that of its Chevy Silverado kin, and we're having similar feelings about the new Canyon, especially after seeing it in person. It's sort of a pint-sized version of the Sierra, and it looks great. Clean lines are found throughout, and the Canyon's styling is decidedly premium.
At launch, the Canyon will be offered with the same engines as the Colorado - a 2.5-liter inline four-cylinder engine with 193 horsepower and 184 pound-feet of torque on the base end, and a larger 3.6-liter V6 with 302 hp and 270 lb-ft as an option. The Colorado's 2.8-liter diesel inline four-cylinder will be available after launch. Both two- and four-wheel drive configurations will be available, depending on the model.