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The GMC Hummer EV is big and fast; it's also a social conundrum

Pedestrian fatalities, unresolved safety issues, overachieving and overweight trucks — overweight electric trucks — and divisive attitudes about vehicles equipped as is the new Hummer EV, are very much on the mind of Robinson Meyer. Mr. Meyer, who suggests that the 1,000-horsepower pickup is a cross "between an ambulance and a race car," is a staff writer for The Atlantic, a well-respected, long-lived journal founded in 1857. His recent essay in the monthly's flagship magazine starts off describing a scary video clip posted online by Edward Barseghian that features the 9,000-pound Hummer hurtling full tilt towards three lanes of cars idling at a light (the driver stops it in time). Then he goes on to pretty much berate the machine. "The Hummer EV haters and lovers had discovered one of the most important facts about electric 'super trucks': They are very heavy, and they go very fast," he writes. "If you imagine an ambulance that can accelerate as fast as a Formula 1 car, youÂ’re imagining a vehicle only slightly more unwieldy than the new Hummer." Meyer goes on to discuss the issue of allowing battery powered vehicles that weigh as much as the Hummer does onto public roads. "The weight of EVs is a safety issue that drivers — and cyclists and pedestrians — will only have to keep worrying about as these cars go mainstream," he explains. "Suffice it to say that cars as huge as the Hummer EV need to face some kind of regulation, especially in cities and towns, where they pose a distinct threat to the public." To Hummer devotees, them's fightin' words. But Meyer takes pains to present a sort of response from Anthony Schiavo, a research director at Lux Research, a global advisory firm: Why is the Hummer so heavy if its batteries weigh only about 3,000 pounds? “ItÂ’s absolutely a design choice and a marketing choice,” Schiavo answers. “People like larger vehicles, and the reason why those larger vehicles are getting made is because they sell.” The author concludes by bringing into his thesis the issues of climate change, liberal and conservative politics. In some places, his arguments wander; they become muddled. But for those enthused about electrics and big trucks, "Frankenstein's Hummer" is worth a read. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM's Ultium EV platform finally shows up in Q3 sales numbers

General Motors has heralded its Ultium battery-electric platform as the future of its passenger car and truck lineup, but for the first two years of its existence, its impact on the marketplace has been virtually nonexistent. Well, that finally changed in the third quarter of 2023, and while the cars based on this architecture don't represent anywhere near the volume of GM's broader combustion portfolio, we're reaching a point where Ultium products are finally in view (and in the hands) of real-world shoppers. At this point, five U.S.-market Ultium models are in production: the GMC Hummer EV, Cadillac Lyriq, Chevrolet Blazer & Silverado EV, and BrightDrop Zevo 600. If you're not familiar with that last one, that's OK; it's a commercial product that you likely won't see on the road for some time. Together, these four combined for 4,257 sales in the third quarter alone — up from 2,663 for the entire first half of the year. While that may not seem like a significant uptick when viewed from altitude, the quarter-to-quarter numbers paint a clearer picture.  Let's toss out the stragglers first. The Chevy Blazer EV, and Silverado EV for example, are barely in production. GM delivered 19 Blazers and 18 Silverados in the third quarter and that's the entirety of their production runs so far. Likewise, GM's BrightDrop Zevo 600 delivery van effectively exists apart from the consumer marketplace, so its contribution of just 35 units can be set aside too. That leaves us the two you've heard of: the GMC Hummer EV and Cadillac Lyriq — models with high sticker prices and long reservation queues.  Through the second quarter (remember, we're talking six months here), GMC sold 49 Hummer EVs. No typo. In the three months that made up the third quarter, GM moved 1,167 of them. Not only is that a dramatic improvement over the first half, but it's more Hummers than GMC sold in the entirety of 2022 (854). Lyriq's improvement was less eye-popping on paper, but after moving just 122 total units in 2022 and 2,013 of them in the first half of 2023, Cadillac managed to up that figure to 3,018 units in the third quarter alone.  GM is betting its short-term EV future on the Ultium platform, so these trends need to continue if that's going to be a profitable wager.

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.