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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Junkyard Gem: 1973 GMC Sierra Grande Camper Special

Starting in the 1973 model year, General Motors introduced the "Rounded Line" family of C/K-series Chevrolet and GMC trucks, and sales of the pickup versions continued all the way through 1987. Nice examples of these trucks can sell for large money, but the junkyard teaches us that not all collectible vehicles are worth rescuing and fixing up. Here's a reinforcement of that lesson, courtesy of a first-year GMC C2500 Camper Special with the high-zoot Sierra Grande trim level, found in a self-service yard just outside of Denver, Colorado. I'm no GM truck expert, but I know enough to stay clear of the battles over what to call this pickup. Let's just say it's a three-quarter-ton, rear-wheel-drive third-gen C-Series with really cool badges. Yes, I bought this badge for my garage wall, and it was totally worth the $4.23. GM came up with the Camper Special package during the late 1960s, when removable pickup campers became popular, and for 1973 it included heavy-duty springs and a wiring harness made to plug into the connectors on slide-in truck campers. It also included woodsy-looking badges, but someone pried the ones off this truck before I could buy them. This may well have been a one-owner truck, because it still had original warranty paperwork inside. Here we see that it was purchased new on August 2, 1973 (which happens to be the day that George Brett got his very first hit in the big leagues) by a resident of Compton, California. Yes, that Compton. The build tag tells us that this Camper Special was born at the Fremont Assembly plant in California, which became the GM-Toyota NUMMI venture in 1984 and is now the Tesla Factory. I think most 1973 C/K pickups sold new in Colorado would have come from Pontiac Assembly in Michigan. There was a time, not many years ago, when a genuine 454-cubic-inch (that's 7.4 liters to those of you sweating under the oppressive weight of the French Empire's Measurement System) big-block Chevrolet engine would have been yanked out and purchased within hours of hitting the rows of a yard like this. These days, engine-swappers can get more power with less weight from any number of donor vehicles. If this engine is the original 454, it was rated at 240 horsepower and 355 pound-feet (down from 270 hp in 1972 due to emissions-related changes). This truck had a three-speed automatic transmission, like most optioned-up Detroit pickups of its era.

Editors' Picks February 2022 | GMC Yukon, CT4-V Blackwing and Lexus NX 450h+

The shortest month of the year spawned a few Editors' Picks choices, and they come from a variety of categories amongst the car world. One comes with a particular caveat, the Lexus NX. Specifically, the new NX that gets our nod is the 450h plug-in hybrid model. We can heartily recommend an NX in this guise for its superb electrified powertrain, but the other versions fail to stir us in the same way. Beyond this, it's some of the latest from GM cleaning up, and they sure are some good ones. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in January that earned an EditorsÂ’ Pick. 2022 GMC Yukon Quick take: The Yukon is a big, comfortable and versatile SUV that has a little something for everybody, so long as you can stomach the fuel economy. It's an excellent middle ground between the Tahoe and Escalade. Score: 8.0 What it competes with: Ford Expedition, Jeep Wagoneer and Grand Wagoneer, Lincoln Navigator, Chevrolet Tahoe, Cadillac Escalade Pros: Tons of space, comfy ride, great trim variety, powerful engine options Cons: V8 Fuel economy, infotainment can be laggy, unexciting base interiors From the editors Road Test Editor, Zac Palmer — "GM's full-size SUVs are fantastic this time around, especially if you opt for the magnetic shocks and air suspension. The availability of a diesel engine that vastly improves fuel economy is huge, and the Denali trim is more special than ever with its unique interior design. I personally prefer the Yukon's styling over the Tahoe's, too." In-depth analysis: 2022 GMC Yukon Review | AT4 and Denali make the strongest case   2022 Cadillac CT4-V Blackwing Quick take: Cadillac is at the top of the mountain with its performance sedans, and the CT4-V Blackwing is no exception. One drive in this magnificent creation will have any enthusiast convinced that it's a top-tier sport sedan.