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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2023 GMC Yukon Denali Ultimate comes with more style, most everything else

First introduced on the Sierra line, the even more luxurious Denali Ultimate trim is coming to the 2023 GMC Yukon. It includes nearly every available feature for the regular Denali as standard, plus some unique design features. The Denali Ultimate is distinguished by its dark chrome grille and badging, features that cannot be added to any other Yukon model. It also gets the largest wheels yet for the Yukon: 22-inchers with painted, machined and polished sections. The interior is more impressive. Most of the surfaces are covered in leather, real wood and aluminum trim. The seat backs and the wood trim have topographical maps of Mount Denali. Metal badging is even added to the seat backs with the special trim level's name. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for features, the Denali Ultimate comes with basically everything that's standard as well as what's usually optional on the regular Denali including magnetic shocks, huge screens, an 18-speaker sound system and massaging seats, among others. So this is one of the rare times where it actually is easier to list what's either an additional feature or just a preference. Naturally you get a choice of colors, and the trim level can be added to either the shorter Yukon or the longer Yukon XL. The standard engine is the gas-powered 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque. The 3.0-liter turbodiesel straight-six is an option with 277 horsepower and the same amount of torque. Both are coupled to a 10-speed automatic and four-wheel drive. Super Cruise with towing and automatic lane change capabilities is another option, a rear-seat entertainment system and a towing package. And that's it. Pricing hasn't been announced, but it's pretty clear this will be the most expensive Yukon trim. The final numbers will be coming this June. Deliveries begin this fall.

2014 Chevy Silverado, GMC Sierra full configurators truck in

You can now put prices to your wildest option-sheet dreams of the 2014 Chevrolet Silverado and GMC Sierra. A microsite for the full-size pickup truck twins has been up since January, and now the full-blown configurator is live and ready to take your virtual orders. The only two chassis configurations available at the moment are the Crew Cab with either a short or standard bed - Regular and Double Cab versions will come later. In Silverado flavors that will run you $32,710 for the short box, $33,010 for the standard box, while the Sierra adds a $1,500 premium to both of those prices, and destination and handling for both models adds another $995.
Since these are American pickups the list of modifications is lengthy, but we added $11,450 in just two steps by starting with the Silverado Crew Cab and standard bed, then checking four-wheel drive and the LTZ Z71 package. Our final truck, resplendent in Brownstone Metallic paint, heated and cooled Cocoa/Dune perforated leather seating and tasty details like chrome recovery hooks, and engine block heater and LED cargo box lighting, rang up $57,285 at the candy store.
They'll be on dealer lots sometime this summer, so now's a good time to start practicing your box-checking.