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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC introduces off-road performance package for Sierra AT4

GMC is giving its off-road-focused Sierra AT4 pickup even more performance with some factory-installed upgrades. The package is called the AT4 Off-Road Performance Package. With it you'll get the 6.2-liter V8 engine upgrade, cat-back performance exhaust system, performance air intake and 18-inch aluminum wheels shod in Goodyear Wrangler DuraTrac tires. The upgraded performance comes in the form of extra power. Thanks to the bolt-ons, you gain 15 horsepower and 9 pound-feet of torque over the 6.2-liter in stock form. This increases output to 435 horsepower and 469 pound-feet of torque — not too shabby. This package is priced at $4,940, and available for order now. That's a hefty price for what amounts to some minimal bolt-on modifications you could easily do yourself. However, buying it through GM means you get to keep your warranty in place. The Sierra AT4 already has more off-road features than a normal Sierra 1500. You're getting a two-inch lift, four-wheel drive with two-speed transfer case, locking rear differentials, skid plates, Rancho off-road shocks and hill descent control. Both the wheels and tires are available as options already, but this package just bunches related stuff together. It'll be up to you to decide if an exhaust and intake are worth the extra dough. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.