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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2022 GMC Sierra 1500 Denali interior spied with dramatic redesign

The 2022 GMC Sierra’s interior overhaul is coming into better view with these new spy shots revealing a totally new dash.  GMC teased out a few changes when it announced Super Cruise was coming to the 2022 Sierra, but only so much was visible in the tightly cropped photo. These spy shots tell a fuller story about whatÂ’s going on inside the new GMC pickup. WeÂ’re instantly drawn to the new center stack that doesnÂ’t even remotely look like the truckÂ’s current design. ThereÂ’s a new widescreen infotainment system integrated nicely into the dash just below new thin air vents. It appears to be running a version of Android Automotive. The Google Assistant bubble is visible in the top left corner, and a Google sign-in screen is showing on the far right. GMC is obviously still prioritizing hard buttons and knobs for all vital controls. A big, knurled-looking volume knob is positioned to the left of the screen. And the climate control layout is all buttons and knobs with glossy black and chrome accents. This, along with the angled surfaces, classes it up a bit versus the current sea of flat black center stack buttons. Even the push button start appears dressed up in chrome. One other large change to the center console area is the introduction of a gear lever replacing the column-mounted shifter. The new shifter looks slathered in leather, glossy plastic and chrome accents. ThereÂ’s a part of us that will miss the chunky truck-like operation of the column-mounted shifter, but this new design is certainly more befitting of a luxury pickup. And from what we can tell, this Sierra is the luxury-oriented Denali trim. Its exterior features give it away with the ostentatious grille treatment and chrome trim scattered about. We still donÂ’t know which, if any, of these features we see here will be exclusive to the Denali, but the digital instrument cluster seems like a given but will likely be available further down the trim tree. This replaces the truckÂ’s current, tired-looking gauges with a vibrant and neatly-integrated screen. Super Cruise, as it is throughout the lineup of GM cars that offer it, also looks optional — this Denali does not have the fancy light-up steering wheel or controls for it. ItÂ’s worth noting that this DenaliÂ’s interior could be different than the rest of the Sierra lineup. GM already did that with the redesigned Yukon, giving its top trim model a different look than the rest of the trims.

GM pushing back on proposed pickup and SUV brake recall [w/poll]

Through the first six months of 2014, General Motors has recalled 29 million cars and trucks in 54 different actions. If your author's notoriously sketchy math is correct, that'd work out to one recall every 3.5 days (as of this writing). GM is actively fighting to make sure there isn't a 55th recall, though.
Safety critics, including perennial nemesis Clarence Ditlow of the Center for Auto Safety, are calling on GM to recall a further six million pickup trucks and SUVs in northerly climes due to corroding brake lines caused by the use of road salt. There is a catch, here, though ­- the vehicles in question are over 10 years old, and include the 1999 to 2003 Chevrolet Silverado, Suburban and GMC Sierra, as well as the 2000 to 2003 Tahoe and Yukon (shown above).
GM issued the following statement on the matter, obtained by CNN Money: