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2023 GMC Sierra prices up, start at $38,995 for Sierra Pro Regular Cab

It was only 90 days ago that GM Authority, typically a reliable source in these matters, reported on pricing for the 2023 GMC Sierra lineup before official numbers were released. Those early figures were apparently just placeholders. Now that GMC's uploaded the full 2023 configurator for the 2023 Sierra, not only are MSRPs higher except on the base trim, the destination charge has risen from $1,795 to $1,895. The sticker prices including destination and their changes from those late August sums are: Sierra Pro Regular Cab Standard Box 2WD Turbo 2.7L I4 L3B $38,995 ($1,025 less) SLE Double Cab Std Box 2WD Turbo 2.7L I4 L3B $52,095 ($1,100) Elevation Double Cab 2WD Turbo 2.7L I4 L3B $53,795 ($1,200) SLT Crew Cab Short Box 2WD 5.3L V8 L84 $57,795 ($1,300) AT4 Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $68,595 ($1,495) AT4X Crew Cab Short Box 4WD 6.2L V8 L87 $83,595 ($3,395) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $67,595 ($1,095) Denali Ultimate Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $82,940 ($745) The Sierra's price bumps ranging from $745 to $3,395 come in tandem with the prices of the 2023 Chevrolet Silverado going up anywhere from $800 to $1,800. The $3,395 MSRP boost on the Sierra AT4X skews the price curve because of extra equipment. GMA reported in July that the standard AT4X would inherit parts from the Sierra ATVX AEV created in collaboration with American Expedition Vehicles. That's what's happened. A revised grille with gloss black and dark nickel trim, AEV front and rear bumpers with increased approach and departure angles, a hot-stamped hardened steel front skid plate inflate the cost and give the ATX4 a little more capability off-road. The equipment list also narrows the gap from the regular AT4X to the AT4X AEV, the latter going just a bit further with four more skid plates, AEV's Salta wheels, and a smattering of black trim around the body. We're still waiting for official pricing on the AT4X AEV. The image above shows shows how similar both trucks will look when the AEV arrives, with the standard AT4X on the left, the AT4X AEV on the right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GM cutting back on powertrain warranty citing lack of interest

Generally, when a manufacturer offers a long, high-mileage warranty, it's a sign that it stands behind its products. On top of that, it's generally a selling point for consumers, who can rest easy knowing that any catastrophic failures will be picked up by the manufacturer. Considering those facts, it does seem rather strange that General Motors is slashing the mileage warranty on model year 2016 vehicles from Chevrolet and GMC. Instead of offering consumers a 100,000-mile warranty, GM will now only offer a powertrain warranty up to 60,000 miles. The five-year warranty period, though, remains unchanged. GM will also cut the number of free services being offered to Chevy and GMC owners, as well as Buick drivers, from four to two. "Through research, we have determined that when purchasing a new vehicle, included maintenance and warranty rank low on the list of reasons why consumers consider a particular brand over another," explained a memo sent to dealers by Chevrolet VP Brian Sweeney and his GMC counterpart, Duncan Aldred, and obtained by Automotive News. "As a result, we have benchmarked our competitors, reviewed our current offerings and have concluded the following modifications to align closely with our customers' needs and expectations." While the move might seem odd, Sweeney and Aldred are right – according to Automotive News, Ford, Honda and Toyota each offer a five-year, 60,000-mile powertrain warranty. As for what the money saved by trimming the powertrain warranty will go towards, a GM spokesperson simply told AN that the company will "reinvest the savings we will realize into other retail programs," some of which have been requested by consumers. What are your thoughts? Would a 40,000-mile reduction in a new vehicle's powertrain really turn you off from buying one? Even if it matched its competitors? Is GM better off spending its money elsewhere? Have your say in Comments. Featured Gallery 2016 Chevrolet Equinox View 10 Photos News Source: Automotive News - sub. req.Image Credit: Chevrolet Chevrolet GM GMC Auto Repair Maintenance Ownership warranty