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2022 GMC Sierra Preview | GM's 'premium truck' is actually now premium

Pros: Quiet and torque-rich Duramax diesel; big touchscreen on most trims; great trailering tech; versatile MultiPro tailgate Cons: Worse ride than most rivals; AT4X priced like a Raptor but doesn't go like a Raptor The 2022 GMC Sierra 1500 is GM’s upmarket half-ton pickup, with a supposed emphasis placed on interior quality and materials rather than bare-bones durability. Supposedly, at least. In reality, the most recent generation hardly lived up to that promise as it showed few upgrades over its Chevy Silverado sibling, which itself possessed a ho-hum, not-really-trying interior clearly overshadowed by Ram and Ford that at least match it in most other respects. It was particularly noticeable when comparing top trim levels. GMC's supposedly premium entry, and especially the Denali, just didn't cut it. That changes in a huge way for 2022. First, thereÂ’s not just one new and massively improved interior, there are two. The SLE, Elevation and SLT once again share their interior design with the Silverado, but that includes a more visually appealing design, better materials, smarter storage and a significant technology upgrade thanks to the standard 13.4-inch touchscreen running the user-friendly Android Automotive OS. The AT4 and Denali trim levels, including the new AT4X and Denali Ultimate, step things up even further with a different dash design and upgraded interior materials. The Ultimate definitely lives up to its name with a characterful and, yes, premium vibe that stands tall against the best of Ford and Ram. Other welcome updates include the option of Super Cruise on top trim levels and a massively more powerful base turbo four-cylinder engine (it produces more torque than the 5.3-liter V8!). Effectively, the 2022 GMC Sierra is now the truck it shouldÂ’ve been since the beginning of this current generation and definitely worth a look – especially if youÂ’re in the market for a premium truck. Now, a bit of housekeeping. While the massively updated model shown here is officially the 2022 GMC Sierra, thereÂ’s a chance you could come across something called the "2022 Sierra Limited.” That was just last year's truck with the 2022 model year stapled to it. There are many reasons for this, but suffice it to say, if you see a Â’22 Sierra Denali with the ugly robot-face dashboard (below right), youÂ’re looking at a Limited. Also, the availability of Super Cruise and other features have been hampered by supply shortages.

GMC Canyon will debut in Detroit

With the debut of the Chevrolet Colorado at November's Los Angeles Auto Show, perhaps it was only a matter of time before we saw the small truck's GMC counterpart. That time will be January, as we've received official confirmation that the GMC Canyon will be revived at next month's North American International Auto Show in Detroit.
The news came in the latest issue of the Detroit Auto Show's newsletter, NAIAS Connect. The article hasn't been posted online quite yet, but it details the Canyon as one of the world production debuts slated for the show.
While we've heard rumors that the Canyon would arrive in Detroit, this is our first concrete bit of evidence. As we've detailed before, we expect the Canyon to be stylistically quite different than the Colorado, though the underpinnings will be shared. The teaser image we have above is currently our only look at the new truck. We'll hopefully have more details in the next few weeks as the GMC Canyon draws closer to its official debut.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.