2024 Gmc Sierra 1500 Slt on 2040-cars

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GM Ultium tech can scavenge heat from everywhere, even you

GM likes to give us tidbits about its Ultium platform from time to time, and today it’s telling us about the platformÂ’s ability to capture waste heat from the propulsion system. In addition to capturing from the propulsion system, it can also capture humidity from both inside and outside the vehicle and even from passengersÂ’ body heat. Yes, you, your family and/or your friends are a usable heat source as far as GM EVs are concerned. It then deploys the heat in an advantageous way. If at this point, youÂ’re screaming, "Heat pump!" youÂ’d be right. WeÂ’re talking about an elaborate heat pump system that GM is using for its Ultium-based vehicles. Every Ultium-based GM vehicle gets this system that is covered by 11 patents and four publications. The waste heat it collects is used in a number of ways, but its primary use is to heat the cabin quickly and efficiently. GM claims it can heat the cabin of its Ultium-based vehicles quicker than vehicles with traditional internal combustion engines. Plus, when put to use, GM claims that using the heat pump provides its EVs with up to 10% more range than theyÂ’d have without. Beyond heating the cabin, the heat pump is capable of putting waste heat to use by preheating the battery prior to charging so that you can charge quicker. The system can even cool the propulsion system in preparation for Watts to Freedom (WTF) launch control starts. GM says this was vital in helping the Hummer EV achieve its bonkers 0-60 mph time of about 3 seconds. “Having a ground-up EV architecture gives us the freedom to build in standard features like UltiumÂ’s energy recovery capabilities,” said Doug Parks, GM executive VP of global product development, purchasing and supply chain. “This helps us squeeze more efficiency, performance and overall customer benefit out of our EVs.” GM says itÂ’s been developing heat pump technology since the EV1 and its heat pump. This is the modern evolution of that technology, and GM says itÂ’s going to be implemented in every Ultium-based vehicle as a standard feature. Related video: Green Cadillac Chevrolet GM GMC Technology Electric Future Vehicles

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2021 GMC Yukon configurator now open for play-money builds

The 2021 GMC Yukon configurator is open for real and imaginary business. It's missing a number of important options, though, like the AT4 trim and the Premium Capability Package that installs the Air Ride Adaptive Suspension, so the configurator is best suited for practice runs at the moment. Playing our usual game, we started with a livery build in base SLT 2WD trim for an airport shuttle to compare to the livery 2021 Tahoe we built a few days ago. Same as with the Chevy, the GMC offers nine exterior colors. Opposite to the Chevy, the GMC makes you pay for every color except Summit White. Our Onyx Black selection added $195, five colors cost $495, Cayenne Red Tintcoat costs $695, and the super gonzo White Frost Tricoat runs $1,095. We plumped for the SLT Luxury package's driver assistance and convenience features like memory settings for the front passengers, powered seating for the second row, a split third row, the Rear Seat Media Package, and a console lockbox. What began as $59,095 after destination — $4,000 more than the 2021 Tahoe — ended at $64,445, just $2,165 more than our livery Tahoe because the Yukon packages more kit.   The amounts add up a lot quicker at the top end. Our regional rep with a fat bonus check started with a $72,295 Yukon Denali 4WD in the $495 Pearl Beige Metallic with a Teak and Light Shade interior. The $6,500 Denali Premium Package normally costs $500 more, and who can resist a sale? At about 9% of MSRP, it's not a negligible option, but it includes the $1,780 Advanced Technology Package, the $1,500 panoramic sunroof, and a set of 22-inch wheels that are normally $2,995. Since the bonus was big enough to replace the two-year-old jet skis in the garage, our rep added the $465 Max Trailering Package and that automatically appends the ProGrade Trailering features. Put in the Rear Seat Media Package to occupy the kids, locking armrest storage to protect stuff from the kids, and hook up a set of illuminated GMC badges for $535 to wow oncoming vehicles, and the total comes to $83,320. That's more than $10,000 in options without the least effort. However, there aren't any big-money options left to add except a $1,499 rooftop tent.     GM Authority wrote about the package combinations necessary to unlock the Air Ride Adaptive Suspension on the AT4 or Denali trims. Summed up, the check boxes add $3,410 to the price of an AT4, $3,755 to the price of a 2WD Denali, and $6,015 to the price of a 4WD Denali.