2024 Gmc Sierra 1500 At4 on 2040-cars

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2021 GMC Yukon starts at $51,955, just $100 more than outgoing model

The 2021 GMC Yukon and Yukon XL have prices, and they're bargains considering the upgrades the new model delivers. The base Yukon SLE starts at $51,995 after the $1,295 destination charge, a $100 premium over the current model. The extended wheelbase Yukon XL in base SLE trim starts at $54,695, the same price as the outgoing model. The price for all-wheel drive stands pat for trims that make it an option, at $3,000. Prices for the two-wheel drive Yukon and Yukon XL trim steps are below, with price differences compared to the 2020 models. Keep mind that the new AT4 trim comes standard with AWD, so the AT4 is in a sense closer in price to the SLT and further from the Denali than it appears here: Yukon SLE: $51,995 (+ $100) Yukon SLT: $59,095 (- $810) Yukon AT4: $66,095  Yukon Denali: $69,695 (+ $800) Yukon XL SLE: $54,695 (No change) Yukon XL SLT: $61,795 (No change) Yukon XL AT4: $68,795 Yukon XL Denali: $72,395 (+ $600) The drop in price on the Yukon SLT is in comparison to the 2020 Yukon SLT Standard Edition trim, not the lower-spec SLT trim. The new Yukon comes in at $1,700 more than the 2021 Chevrolet Tahoe, the same price difference in effect between the Yukon XL and Suburban. The standard Yukon is powered by a 5.3-liter V8 with 355 horsepower and 383 pound-feet of torque, the same specs as found in both the Tahoe and Suburban. The Yukon Denali trims, as with the High Country trims on the Chevy twins, outdo the 5.3-liter with a 6.2-liter V8 making 420 hp and 460 lb-ft. Both engines shift through a 10-speed automatic. Stuffing a Yukon XL Denali with options can take the MSRP beyond $80,000, thanks to available features like the panoramic sunroof, rear seat entertainment, air suspension, and Magnetic Ride Control Suspension.   We're still awaiting pricing for the coming 3.0-liter Duramax inline-six with 460 pound-feet of torque, which we expect closer to the on-sale date for the new full-sized SUVs.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Bronco, Yukon, Hummer and a CES recap | Autoblog Podcast #610

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC Hummer EVs 'sold out for two years or more'

At the end of March this year, GMC said it had 65,000 reservations for the Hummer EV pickup and SUV. At the time, brand chief Duncan Aldred said, "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought. WeÂ’re seeing momentum building," adding that "it still means a reservation now probably means delivering in '24." By the time of the 2024 GMC Sierra EV Denali Edition 1 reveal just a bit ago, that reservation number had climbed to 90,000. GMC shut down the Hummer reservations line a month ago. GM Authority reports that when GMC chief Duncan Aldred spoke at a media briefing ahead of the Sierra EV reveal, he said the Hummer is "sold out for two years or more."   Notice, the word "probably" has been replaced by the phrase "or more" in the production vocabulary. That development likely takes into account what's happened since March at GM's Factory Zero, where the automaker currently builds the Hummer. That site, along with the new Orion Township Assembly Plant, will soon build the Chevrolet Silverado EV, GMC Sierra EV and Cruise Origin autonomous vehicle. In a memo from the beginning of the year, GM said a $6.6 billion investment in EV production capability will ultimately allow 600,000 electric pickups to come off lines every year. That's at least a couple of years away, though. At the beginning of October, GM said it wanted to bump production of the EVs on sale now, which includes the Chevrolet Bolt, to 70,000 vehicles in 2023. Back to the Hummer, GMC increased September Hummer production to 700 units for the month. That was a huge bump over the monthly average in the nine months up to September, the production totaling 2,750 units for the first three quarters, yet well behind what the brand would like. And Factory Zero will shut down for a few weeks in November for upgrades to produce the additional vehicles. All of this assumes the supplies of chips and raw minerals for batteries, industrial supplies and industrial transport don't suffer another hiccup. If there's any good news buried in all this, it's that 95% of Hummer reservation holders were converting to paid orders, an absurdly positive number. Based on what we've seen so far, GM's got some good looking EVs on the way. Let's cross our fingers that the company can build them quicker. Related video: This content is hosted by a third party.