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2024 GMC Sierra EV Denali Edition 1 reservations closed

Reservation slots for the 2024 GMC Sierra EV Denali Edition 1 are gone. As is the case with just about every vehicle that can be reserved, regardless of cost, there weren't enough slots to satisfy the initial rush. Carscoops noticed the situation first, getting confirmation from GMC that the only avenue remaining for now is to get on a waitlist. GMC's page for the Sierra EV affirms the same, declaring "Reservations are currently full" for the Denali Edition 1. Doing so meant putting down a $100 refundable deposit, a nominal sum that anyone could back out of, but we know by now that market conditions mean between reservation holders and the waitlist there are plenty who will conclude the transaction. Duncan Aldred, head of GMC and Buick, said so himself, telling Automotive News, "It's pretty amazing. A few years ago, when we were planning Hummer, the amount of vehicles sold over $100,000 in the entire industry was not that many. Now, that has radically changed in the last three years. There's been a rapid increase in vehicle prices and there's been an even quicker rise at the top end. We expect to sell out really quite quickly." The Sierra EV Denali Edition 1 comes loaded with quilted seats, real wood trim, Super Cruise, and two motors making a combined 754 horsepower and 785 pound-feet of torque, and starts at $108,695. We don't have a number to put to the phrase "sell out," though. As GM did with the Cadillac Lyriq and Chevrolet Silverado EV, reps wouldn't divulge production caps. Aldred did admit that the reservation number is below 10,000. Two more Sierra EV trims are coming, but they're not due until 2025. That starts with the base Elevation trim bringing an MSRP around $50,000. Note, that MSRP is the prediction now. Three years is a long way away. When reservations open to the public for the standard Sierra EV Denali expected in 2024 and the following trims, GMC plans to keep a tight lid on the pot. Remember, with the Hummer EV, GMC took so many reservations that current production rates mean the automaker won't clear the list for years. Production rates will climb, certainly. However, GM builds the pickups and its Cruise Origin delivery vehicle at its Factory Zero, and there are already 110,000 Silverado EV reservations alone to get through.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GM recalling another 2.7 million vehicles in five separate campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles.
The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles - some of them the same models - but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago.
The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents.