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GMC Canyon AT4X rumored to get more extreme AEV Edition

When GMC debuted the new 2023 Canyon pickup in August, the midsize lineup gained the hardcore AT4X off-road trim the brand has been spreading throughout its wares. The new top-of-the-line model is GMC's version of the Chevrolet Colorado ZR2 and features the same off-road goodies, like the Multimatic DSSV suspension, unique front fascia, more skid plates, front and rear locking differentials, and a Baja drive mode turning the 33-inch tires. The Edition 1 launch model adds to the production goods by bolting on a front safari bar with a 30-inch light bar, a Comeup winch, an upgraded front skid plate, reconfigurable bed rails, front and rear underbody cameras, and special badging. The Canyon AT4X Edition 1 was gone almost immediately, because of course. However, Muscle Cars & Trucks reports that something just as special could be coming for buyers in the form of a Canyon AT4X AEV Edition. American Expeditionary Vehicles already breathed all over the last-gen Chevrolet Colorado and the current Chevy Silverado, looks like GM not only intends to keep the relationship going but expand it. MCT credits a source for news that the AEV-worked Canyon will get a snorkel and 35-inch tires. Chevrolet offered a snorkel as an aftermarket piece for the Colorado ZR2 Bison, and AEV sold a ZR2 Bison version with a snorkel attached. The new report claims GMC will make the elephant trunk a factory option, fitted to the driver's side this time instead of the passenger's side because of the new engine. The 35-inch tires would be a huge add-on, giving the Canyon the same kind of footprint as the Jeep Wrangler Rubicon Xtreme Recon and a couple of Ford Bronco trims. The additional two inches over the 33-inch tires on the AT4X make a big difference when the trail gets dicey. MCT says the AEV will get the same bumper as the Edition 1, which means a reduced approach angle in return for an integrated winch. The standard AT4X bumper permits a 36.9-degree approach angle, the winch-equipped Edition 1 drops that to 32.8 degrees. It's not clear which winch would hide behind that bumper, though. GMC factory fit is the Comeup Seal Slim 9.5rs rated at 9,500 pounds. AEV offers a Warn 9.5 XP-S with the same weight rating for its Colorado ZR2 Bison.  Speaking of which, since the Colorado arguably started all this, Chevy fans can expect their midsizer to acquire the same bundle as the Canyon AT4X AEV.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")