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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

2024 GMC Hummer EV pickup gets a price hike - with a catch

Watching auto industry MSRPs move around is like watching the Vegas big board for odds, the numbers almost always going against the folks laying down the money. In yet another sign of the times, a few trims of the 2024 GMC Hummer EV SUT — that's the pickup — are seeing additional price increases. A little more than a year ago, GMC increased prices by $6,250 for the EV2, EV2X, and EV3X trims due to the rising costs of parts. Those joining the lengthy reservation list also found the automaker also increased the destination charge from $1,995 to $2,295. The 2024 Hummer EV configurator doesn't list the EV2 yet, so its $86,245 suggested sticker price may yet hold up. The MSRPs for the rest, and their changes from the most recent pricing, are: EV2X: $98,845 ($1,600) EV3X: $106,945 ($700) EV3X Omega Edition: $150,295 ($300)  Taking a longer view back to December 2021 reveals just how far the bar has moved. At that time, the EV2 was predicted to cost $79,995, the EV2X was going to go for $89,995, and the EV3X for $99,995. The 2024 Hummer EV3X now costs more than the 2022 Hummer EV Edition 1, which started at $112,595 after destination. The Edition 1 came with the 24-module extended-range Ultium battery pack that's now a $9,995 option on the EV3X; the price above is for a 20-module pack, one of the new features for 2024. The EV3X Omega Edition and its Neptune Blue paint not only blows everything else out of the water price-wise, its feature set could make even Edition 1 buyers blue with either sadness or envy.   The good news? GMC is offering discounts for early reservations. Per the GMC configurator, at the moment, buyers who reserve an EV2X will get an $8,150 instant discount, buyers wanting an EV3X will get a $6,250 discount. These effectively wipe out the new price rises and last year's price increases, taking the 2X down to $90,695 and the EV3X down to $100,695. The savings could be enticements to get people in the reservation line. With tens of thousands of reservations already in the books and threads on forums like Hummerchat wondering if anyone's seen the EV2X trim that was due earlier this year, it might be a while yet before an order turns into a Hummer EV.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

New GMC Canyon, Ford Bronco Heritage Editions and Nissan Z | Autoblog Podcast #743

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Producer Christopher McGraw. They kick off the podcast with news. Ford launched retro-themed Heritage Editions for its 2023 Bronco and Bronco Sport lineup. GMC unveiled the 2023 Canyon, complete with a ZR2-based AT4X trim. Some rare, vintage American cars were stolen and destroyed in England. Chris loves sleeping in cars, and tells us how to turn a car into a camper for less than $100. Next, our hosts talk about what they've been driving from the Autoblog test fleet, including the new Nissan Z (which Chris slept in), Mercedes EQS 450 and VW Atlas. Finally, they reference a recent Autoblog Reddit AMA for a unique "Spend My Money" format. They help one participant pick a sub-$40,000 sports car, and another choose a JDM sports car to import to the U.S. when they move back from Japan. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #743 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Heritage Editions join 2023 Bronco, Bronco Sport lineups 2023 GMC Canyon revealed with new ZR2-based AT4X trim Thieves steal and demolish two classic American cars in the U.K. Turn your car into a comfortable camper for less than $100 Cars we're driving 2023 Nissan Z ... Can you catch some z's in it? 2022 Mercedes-Benz EQS 450+ 2022 Volkswagen Atlas Spend My Money: Reddit edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.