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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GMC introduces Canyon Nightfall Edition for the steathly and stylish

It may be just now arriving at dealers, but the 2015 GMC Canyon has just received its very first special edition trim, although the stealthy Nightfall Edition is, in the greater scheme of aesthetic upgrades, pretty basic. GMC has blacked out the truck's grille and side steps, added a spray-in bedliner as standard, fitted new 18-inch "Dark Argent" wheels with black inserts, a polished exhaust tip, remote start and automatic climate control. Naturally, the Nightfall Edition is only available with Onyx Black paint. Customers interested in the blacked-out pickup will need to choose between two-wheel drive and four-wheel drive, although they'll be freed the burden of picking a trim level or body style, as the Nightfall is limited to the mid-grade SLE with the four-door crew cab arrangement. "The new Canyon Nightfall Edition expands the Canyon lineup and gives style-conscious customers another choice," GMC's vice president of sales and marketing, Duncan Aldred, said in a statement. "Importantly, customers get the great looks of the Canyon Nightfall Edition and its unique content at a greater value than ordering the features separately." GMC has not released any information about the price of the Nightfall Edition, or when it will arrive in dealerships. Scroll down for the full press release announcing the newest member of the Canyon family. GMC Introduces 2015 Canyon Nightfall Edition Special edition model offers sleek, shadowy appearance 2015-01-08 DETROIT – GMC today introduced the 2015 Canyon Nightfall Edition – a stylized, blacked-out edition of the brand's all-new premium midsize truck that blends a dramatic appearance with popular features and accessories. The Canyon Nightfall Edition is offered on SLE crew cab models, either 2WD or 4WD, in Onyx Black and will be available in the first quarter of 2015. In addition to standard equipment on the SLE, the Canyon Nightfall Edition includes: Unique black grille Black assist steps Factory spray-in bedliner 18-inch multi-spoke aluminum wheels with Dark Argent painted inserts Polished exhaust tip Automatic climate control Remote start "The new Canyon Nightfall Edition expands the Canyon lineup and gives style-conscious customers another choice," said Duncan Aldred, vice president of GMC Sales and Marketing.

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.