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GM dealers unhappy about pickup prices

The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.
Speaking to Automotive News, Sam Pilato, the general manager at Dimmitt Chevrolet in Clearwater, FL, Silverados are "selling very poorly." W. Carrol Smith, the president of Monument Chevrolet in the heart of truck country, Texas, said, "[GM's] position is that the vehicle stands on its own and it doesn't need a bigger rebate. That's not what the market is telling us."
According to AN, that's the general attitude amongst Chevy and GMC dealers across the country, where the twin pickups are getting butchered in sales by competitors offering up to $9,000 off their sticker prices. Part of the problem for GM is that its trucks are arriving on the market near the end of the current F-150's lifecycle, a fact that Ford has taken advantage of.

GMC Hummer EV's taillights cost thousands to replace

The GMC Hummer EV pickup hasn’t stopped raising eyebrows since GM pulled back the curtain on the behemoth in Spring 2021. ItÂ’s huge, not all that efficient, and unbelievably expensive, but now weÂ’re learning how much replacement parts cost for the new EV. The Drive dug up a post from the Hummer EV Facebook page that claimed a taillight replacement for the vehicle costs thousands to replace. General Motors confirmed pricing to the publication, quoting a one-side replacement cost of $3,045.48. That adds up to more than $6,000 to replace both, so we hope your insurance is solid if you own one. Why would a taillight housing cost that much? Part of the cost comes from the fact that GM couldnÂ’t parts-share its way through the design of a $100,000 flagship electric SUV, but most of the price comes from the complexity of the lights. The Hummer offers elaborate lighting sequences that require microchips and other components, all of which cost money. ThereÂ’s also the fact that the Hummer EV is too new for General Motors to take advantage of its usual economies of scale in mass-produced vehicles. General Motors recalled the Hummer EV earlier this year for issues with the taillights. Though the problem was software-related, GM had to replace the entire light units because the software controlling them was actually embedded in the lights. ItÂ’s true that there are very few vehicles that are tall and large enough to impact the HummerÂ’s taillights, but we hope the owners of those vehicles never have to file an insurance claim to replace one. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The GMC Hummer EV is big and fast; it's also a social conundrum

Pedestrian fatalities, unresolved safety issues, overachieving and overweight trucks — overweight electric trucks — and divisive attitudes about vehicles equipped as is the new Hummer EV, are very much on the mind of Robinson Meyer. Mr. Meyer, who suggests that the 1,000-horsepower pickup is a cross "between an ambulance and a race car," is a staff writer for The Atlantic, a well-respected, long-lived journal founded in 1857. His recent essay in the monthly's flagship magazine starts off describing a scary video clip posted online by Edward Barseghian that features the 9,000-pound Hummer hurtling full tilt towards three lanes of cars idling at a light (the driver stops it in time). Then he goes on to pretty much berate the machine. "The Hummer EV haters and lovers had discovered one of the most important facts about electric 'super trucks': They are very heavy, and they go very fast," he writes. "If you imagine an ambulance that can accelerate as fast as a Formula 1 car, youÂ’re imagining a vehicle only slightly more unwieldy than the new Hummer." Meyer goes on to discuss the issue of allowing battery powered vehicles that weigh as much as the Hummer does onto public roads. "The weight of EVs is a safety issue that drivers — and cyclists and pedestrians — will only have to keep worrying about as these cars go mainstream," he explains. "Suffice it to say that cars as huge as the Hummer EV need to face some kind of regulation, especially in cities and towns, where they pose a distinct threat to the public." To Hummer devotees, them's fightin' words. But Meyer takes pains to present a sort of response from Anthony Schiavo, a research director at Lux Research, a global advisory firm: Why is the Hummer so heavy if its batteries weigh only about 3,000 pounds? “ItÂ’s absolutely a design choice and a marketing choice,” Schiavo answers. “People like larger vehicles, and the reason why those larger vehicles are getting made is because they sell.” The author concludes by bringing into his thesis the issues of climate change, liberal and conservative politics. In some places, his arguments wander; they become muddled. But for those enthused about electrics and big trucks, "Frankenstein's Hummer" is worth a read. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.