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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2015 Chevy Colorado, GMC Canyon airbag problem causes recall

The recall affects 2,432 vehicles, though only 138 had actually reached consumers.
General Motors quickly fixed an airbag-wiring problem with the 2015 Chevrolet Colorado and GMC Canyon, but is still conducting a small recall to repair the midsize trucks that are launching this fall.

Barrett-Jackson is auctioning the first 2022 GMC Hummer EV for charity

Unveiled in late 2020, the GMC Hummer EV Edition 1 was so popular that enthusiasts scooped up the entire production run in merely 10 minutes. If you missed your chance to reserve one, you're in luck if your pockets are deep enough. Auction house Barrett-Jackson will sell the first example off the production line for a great cause. VIN 001 will be up for grabs during a sale that starts in Scottsdale, Arizona, on March 20. Hummer production hasn't started yet, so we don't know precisely what the truck will look like and it won't physically cross the auction block. Barrett-Jackson did not provide a pre-auction estimate, but it pointed out that 100% of the proceeds from the sale will be donated to a charity called Stephen Siller Tunnel to Towers Foundation that helps wounded first responders and veterans across America. Charity auctions normally bring big dollars, so a sold-out flagship variant of a highly-anticipated model whose base price is pegged at $112,595 could sell for a seven-digit sum. Edition 1 deliveries will start in the fall of 2021, meaning the winning bidder will need to wait a few months before exploring the great outdoors in the 1,000-horsepower electric truck. More affordable trim levels are in the pipeline, but they're not exactly around the corner. GMC will expand the range by launching three trim levels called EV2, EV2X, and EV3X, respectively. Equipped with three electric motors, the EV3X will land in the fall of 2022 with a $99,995 base price. Pricing for the two-motor EV2X due out in the spring of 2023 starts at $89,995, while the entry-level EV2 will arrive a year later priced at $79,995. None of these figures include available incentives. Looking ahead, the Hummer EV will spawn an SUV that will make its official debut online in February 2021. We don't know when it will reach showrooms yet, but we're not expecting to see it until 2022 at the earliest.  Barrett-Jackson's Scottsdale sale includes sports cars from every era, ranging from a custom 1928 Ford Model A to a 2021 Honda Civic Type R. Ram's first 1500 TRX is on the roster, too, and it will also be sold for charity. Another stand-out car from the catalog is the first production version of the 2020 Chevrolet Corvette Convertible. Finished in black with a black and red leather interior, it's powered by a mid-mounted, 6.2-liter V8 engine rated at 495 horsepower, and it's equipped with the 3LT and Z51 packages plus the Performance Data Recorder, among other features.