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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Chevrolet Malibu could last until 2024 before joining the dodo

Automotive News pieced together all available intel on the Chevrolet and GMC lineups, trying to ascertain how much life each model might have left. Concerning the Chevrolet Malibu, the answer is not too much, and the historic nameplate's final years don't look like the glory kind. After a major overhaul in 2016 boosted sales for the ninth-generation sedan to 227,881 units, the 2018 sales fell to 144,542, and this year's are down almost 15% through the end of June. The Malibu is one of two Chevrolet sedans still breathing - the other being the Impala for now - but only for about five more years. AN says there'll likely be a refresh in 2022, followed by a visit from the Reaper in 2024. After that, it could be "indirectly replaced" by an electric vehicle, one of the 23 EVs that GM is working on for 2023.     The Impala will meet the ax earlier despite a recent stay of execution. Production is still set to close in January 2020. In the entire GM stable, Cadillac might soon be the only marque with sedans. The Buick LaCrosse has a date with death, and Groupe PSA won't supply Opels-as-Regals forever.  The Sonic hatchback should say goodbye at the end of 2020, a year before the seemingly eternal Spark is thought to die. Two years after that, according to one report, the Camaro will go back into cold storage, perhaps forever, and AN says an "expected redesign of the car in 2021 was reportedly canceled." Finally, let's give one final shout-out to the Chevrolet Cruze, a global nameplate, which in the United States alone outsells the Malibu, outsold the Camaro by a factor of three last year, and absolutely trounces the Impala, Sonic, and Spark. Even that couldn't get a stay of execution. In more uplifting news, everything's happening on the crossover and truck side in the next few years. The Chevy Bolt is due for a refresh next year, even though it has "become more important for self-driving ride-hailing fleets that GM Cruise plans to operate than for consumers." In 2021, the Bolt-based crossover should bow, first in China, then here. It's said to look like "a mix of the Bolt and Trax" in spy shots. Still waiting for a green light: a possible subcompact GMC crossover called Granite that might make it to market by 2023. The full-sized SUV triplets Tahoe, Suburban, and Yukon could show their new faces in 2020. The Silverado might get an updated interior in 2020 or 2021, while the Colorado and Canyon mid-sized pickups won't get attention until perhaps 2023.

2017 GMC Acadia adds four-cylinder and All Terrain model

General Motors has officially started the process of updating its long-in-the-tooth fullsize CUVs by unveiling the second-generation GMC Acadia at the 2016 Detroit Auto Show. While the Acadia is 700 pounds lighter, it's also shorter and narrower, which means it's not quite the people mover it used to be. You'll no longer be able to haul eight passengers, although there will still be five-, six-, and seven-passenger offerings. While families might not be thrilled with the loss of a seat, the lighter weight is a net win. Not only will the V6 model feel more powerful and efficient – in addition to the lower curb weight, there's a new, 310-horsepower engine – but it will also likely be more economical. GM estimates the front-drive V6 will return 25 miles per gallon on the freeway, compared to 24 mpg for the current front driver, but city fuel economy remains pegged at 17 mpg. In a move we're not entirely sold on, though, the Acadia will also adopt a four-cylinder engine, and no, it's not GM's highly regarded 2.0-liter turbo. Instead, you'll be able to order this 4,000-pound CUV with a 2.5-liter, 194-horsepower four-cylinder. What it won't be able to provide in straight-line speed, it will make up for with fuel economy. GM is wagering the front-drive, four-cylinder Acadia will net 22 mpg in the city and 28 on the highway. Both engines are paired with a HydraMatic 6T75 six-speed automatic. A new All Terrain model is said to be optimized for wet, snowy and icy conditions, and its drive mode selector removes the Off Road selection in favor of All Terrain. We have live images of both the new Acadia Denali, as well as the new-for-2017 All Terrain model, direct from the floor of the 2016 Detroit Auto Show. There's also a video of the full GMC press conference with reactions from our editors. Check them out. GMC Introduces All-New 2017 Acadia * 700-lb. lighter, more efficient crossover aimed at heart of midsize segment * Expanded range of available active safety features, including Front Pedestrian Braking and Surround Vision Camera * New powertrains include a 2.5L I-4, offering a GM-est. 28 mpg hwy, and an available est. 310-hp 3.6L V-6 * Acadia Denali with new, exclusive Continuously Variable Ride Control * New Acadia All Terrain with an advanced AWD system with Active Twin Clutch * On sale this spring DETROIT, Tuesday, Jan.