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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2021 GMC Yukon Denali First Drive | Finally living up to the Denali reputation

For most of its existence, the GMC Yukon has been a virtually identical twin to the Chevy Tahoe. It would have some exterior differences, maybe a couple of different features, but aside from the badging, you’d be hard-pressed to distinguish the two. That also applied to the supposedly more luxurious Denali trim level. This new generation of Yukon mostly continues the trend, but now the Denali stands out more. It gets a unique interior designed to bridge the gap between the Yukon and Cadillac Escalade, and includes high-end features such as the Yukon's otherwise optional 6.2-liter V8 and magnetic suspension with air springs. All of this combined lets the 2021 GMC Yukon Denali live up to its luxurious reputation. It's easily the version to get if your bank account allows. It really is the interior that makes the biggest difference. The entire dashboard and door panels are exclusive to not only the Yukon, but the Denali trim level specifically. The dash design is more squared-off and truck-like, but itÂ’s offset by the use of some excellent materials. Large portions of the dash are wrapped in leather with stitching. ThereÂ’s also a large panel of matte-finish open-pore wood, available in multiple colors, on the passenger side. Some metal trim and nicely textured knobs adorn the center stack. The doors get this wood and leather, too. The center console features some attractive, stylized stitching as an extra adornment. The result is a place that feels high-quality and luxurious, but not in a garish or flashy way. Sort of a utilitarian luxury, which fits the look and character of the Yukon Denali. There are aspects of the interior that are shared with other Yukons and Tahoes, though. You get the same slightly odd but perfectly usable push-button shifter, the 10-inch touchscreen infotainment system, 15-inch head-up display, dual 12.6-inch backseat screens, and the same amount of interior space. These are all good things. The infotainment system is responsive and easy to use, while also offering the same advanced trailering camera system that so impressed in the Chevy Silverado HD. The head-up display is also large and legible, and fortunately not cluttered with too much distracting information. The best part, however, is the amount of space.

GM announces six new recalls, covering 3.5 million vehicles

General Motors has just initiated another crushingly large recall, this time affecting some 3.36 million vehicles built between 2000 and 2014 and sold in the US, Canada and Mexico. Once again, the issue surrounds the cars' ignition switches, which can be kicked out of the run position if they're carrying extra weight or if they experience a "jarring" event. In this particular case, though, GM will modify the keys, rather than the ignition itself.
A four-by-six-millimeter hole will be drilled into the key, which will more safely accommodate the weight of the key ring. As is usually the case, the work will be done free of charge. The recalled vehicles include the 2000 to 2005 Cadillac Deville, 2004 to 2005 Buick Regal LS and GS, 2004 to 2011 Cadillac DTS, 2005 to 2009 Buick Lacrosse, 2006 to 2008 Chevrolet Monte Carlo, 2006 to 2011 Buick Lucerne and 2006 to 2014 Chevrolet Impala. Only the Impala is still in production, and even then, it's only sold to fleet companies.
According to an official statement from GM, there have been eight crashes and six injuries due to this latest issue. As if this isn't a dire enough blow for GM, the company has announced five smaller recalls, covering 165,000 vehicles.