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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GMC Hummer EV range is 329 miles; deliveries in December

It'll be a very Hummer Christmas for some households, as General Motors says it will begin deliveries of the electric GMC Hummer pickup in December, according to GMC boss Duncan Aldred. And we now know the truck's EPA range number: 329 miles on a charge. GM had previously predicted the Hummer would achieve a range of 350 miles.  That 329-mile figure applies to the Hummer Edition 1, the top-of-the-line, $100,000-plus iteration that will be the first trucks off the line. The Edition 1 will also tow up to 7,500 pounds and carry up to 1,300 pounds. Aldred told reporters on a conference call that subsequent, less-pricey models will achieve longer ranges and will be along in 2023. GMC HUMMER EV View 7 Photos More than 80% of Hummer reservations are for the Edition 1, though. Aldred said almost half of the 125,000 people who have expressed interest in the Hummer have put down $100 to reserve one. GM has said the first year of Hummer production is sold out. The Hummer EV joins the Rivian R1T as the first electric pickups to market. Ford's F-150 Lightning rolls out in 2022, and other electrics from Detroit and startups are expected to roll out after that. Tesla is building a $1 billion facility in Austin, Texas, that will, among other things, build the Cybertruck, though timelines on that have come and gone. The Hummer, by contrast, was developed in just 18 months. It made a big splash last week when President Biden took the wheel during a tour of GM's Factory Zero assembly plant in Hamtramck, Mich. Biden gleefully demonstrated the acceleration of the four-ton, 1,000-horsepower truck, which is said to do 0-to-60 in 3.1 seconds. He then declared, "This sucker's something else." Next up for GM's EV push will be the Cadillac Lyriq SUV in 2022. The electric Chevy Silverado and GMC Sierra pickups will be revealed Jan. 5. And the SUV version of the Hummer will be introduced in 2023. Aldred expects the SUV to ultimately make up the majority of Hummer sales. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM to idle car production at five factories as Americans continue CUV love affair

In case you needed another reminder that Americans have fallen out of love with sedans, General Motors today announced plans to idle five factories in January in a bid to cut its inventory to 70 days. Detroit-Hamtramck Assembly ( Buick LaCrosse, Cadillac CT6, Chevrolet Volt and Impala) and Fairfax Assembly in Kansas ( Chevy Malibu) will stop production for three weeks. Lansing Grand River ( Cadillac ATS and CTS, and Chevy Camaro) is going down for two weeks, while Lordstown, OH ( Chevy Cruze) and Bowling Green, KY ( Chevy Corvette) will go idle for a week each, Automotive News reports. GM's shutdown reflects a broader problem with the company's supply – at 847,000 vehicles, the company's supply increased unsteadily from a low of 629,000 units in January of 2016. That's more than a 25 percent increase in the past year. Citing information from Autodata, The Detroit News reports that at the end of November, GM had a 168-day supply of LaCrosses, 177 days' worth of Camaro, 170 days of Corvette, 121 days for Cruze, 119 days for ATS, 132 days for CTS, and 110 days of CT6. Meanwhile, inventory of the company's more popular vehicles is actually below the professionally accepted 60- to 70-day supply, The News reports. The Trax, Colorado pickup, and GM's full-size SUVs are sitting below 50 days and experiencing year-over-year sales increases. GM needs a rethink of its inventory levels, which is something that's apparently coming. "We're going to be responsible in managing our inventory levels," GM spokesman Jim Cain told The News. Another unnamed spokesman told Automotive News the company's day-to-day supplies would "fluctuate before moderating at year-end." But at least one analyst thinks this won't be the last time Detroit needs to stop production to level things out. "Incentives are elevated, residuals are declining, and rates are rising," Brian Johnson, an analyst with Barclays, told The News. "And while GM in particular may benefit in the months ahead from new product launches, it's important to recognize that GM's inventory is elevated at the moment, and it wouldn't surprise us if they need to announce another production cut – which could pressure the stock." Related Video: News Source: The Detroit News, Automotive News - sub. req.Image Credit: Paul Sancya / AP Plants/Manufacturing Buick Cadillac Chevrolet GM GMC Crossover SUV Sedan bowling green cadillac xt6 fairfax