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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2024 GMC Hummer EV SUV First Drive Review: Still impressive, even out of its element

SAN FRANCISCO – Our first experience with the GMC Hummer EV in any form was spent in an environment clearly ideal for such a vehicle. That first drive of the production-ready truck was in Arizona, a place with large, open freeways and rocky, desert terrain. Notably, they were areas that could showcase the Hummer's strengths: enormous power and acceleration, a lack of trees or narrow lanes to hinder its size, and sufficiently rocky terrain to demonstrate its remarkable off-road abilities. So it was particularly strange that the media's first experience with the Hummer EV SUV would involve the tight streets and twisty mountain passes of San Francisco and Napa Valley, locations that certainly would seem to put the Hummer on the back tire. In some ways they certainly did, but at the same time, they revealed the Hummer is surprisingly capable out of its element, and maybe even a good fit for the area. The start of our driving time involved leaving downtown San Francisco and heading up Highway 29 to Napa where GM had set up a number of demonstrations like those at the truck first drive, and where our winery hotel was. In the birthplace of Tesla, where Models of all letters and number are ubiquitous, the monster black Hummer definitely stood out. And not just for its sheer size: it is the technological flagship of General Motors, perhaps the most traditional of American car manufacturers. On the other hand, the locale also felt appropriate given that flagship status, from its flashy instrument and infotainment displays, to its acrobatic suspension and steering systems. This is as good a time as any to go over what makes the Hummer EV SUV different from the truck. Obviously it has a solid roof over a cargo area instead of an open bed. It's also the smaller of the two giants: total length is 20 inches shorter (excluding the spare tire) and the wheelbase is 8 inches shorter. That pays a few dividends in maneuverability both on and off road. The turning circle of the SUV is 1.7 feet smaller, at 35.4 feet, which is almost 3 feet tighter than that of the Chevy Bolt EUV. The breakover angle is also improved by 10.6 degrees (49 at max ride height) and the departure angled by 2.2 degrees (34.4 at max ride height). Though the bed is gone, the interior cargo space is certainly spacious, with maximum capacity of 81.8 cubic feet with the rear seats folded perfectly flat into the admittedly high load floor.

2022 GMC Sierra gets overhauled interior, new Denali Ultimate and AT4X

GMC Sierra's 2022 update is here, boasting a ground-up interior redesign, an updated Super Cruise package with trailering support, and two new trims aimed at very different buyers. While the GMC Sierra's bones are undeniably good, its interior has really held it back from our full-throated support in recent years. The pricier trims of the refreshed 2022 model may well erase those shortcomings entirely.  Hot on the heels of its revamped platform mate, the 2022 Chevrolet Silverado, the new Sierra arrives with a similar suite of upgrades, plus a few items that will remain exclusive to the fancy-pants Sierra for now, like Enhanced Super Cruise with available automatic lane-change and trailering mode. As with the Silverado, the Sierra's 2.7-liter four-cylinder gets an upgraded block and internals, allowing for a higher torque output (420 pound-feet), which means it makes even more torque than the 5.3-liter V8. Diesel models also enjoy some chassis upgrades that allow for the fitment of GMC's Max Tow package. That allows a diesel Sierra 1500 4x2 to handle 13,200 pounds and the 4x4 model to tow up to 13,000 even.  Still, the 2022 Sierra's most noteworthy improvements are to be found inside, and what better way to showcase an upgraded interior but with a new, range-topping luxury trim? Say hello to the 2022 GMC Sierra Denali Ultimate.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 GMC Sierra Denali Ultimate unveiled Denali represents a huge chunk of Sierra sales, and when your branding is based around upscale sophistication, you sure want to put your best foot forward at the top of the pricing structure. GMC wasn't quite there with the outgoing Sierra Denali, but the new Denali Ultimate may just be the ticket to one-upping the likes of the swanky Ram 1500 Limited.  This is the no-holds-barred, all-options-checked model that really makes GMC money. The 6.2L V8, 10-speed automatic and Super Cruise are standard on Denali Ultimate. All of the leather and wood elements visible here are real (seriously, you can touch them and everything). There's also a faux suede headliner, 16-way power-adjustable and massaging front seats, a 12-speaker Bose system and a 15-inch color HUD included.  GMC included several unique elements for Ultimate, including topographical maps and the latitude and longitude of Mount Denali formed into various interior trim pieces.