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GM can't keep up with most popular pickup orders

With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra trucks that Chevrolet and GMC dealers are allowed to order.
Although it's unclear how long it will take to resolve the parts shortage, GM doesn't have much time to sort it out, as a new Ford F-150 looms on the horizon. At launch, GM's fullsize trucks were offered only with a base 4.3-liter V6 and the 5.3-liter V8, but a burlier 6.2-liter V8 will be available soon. Interestingly, at least at the moment, GM truck buyers don't seem as willing to downsize to V6 power as buyers of the F-150, which gets some 42-percent of its sales from trucks equipped with its EcoBoost V6 engine (not including the normally aspirated base V6).
Working out the kinks in the Silverado and Sierra's supply chain couldn't be more important to the health of the company. Full-size pickups are a huge profit driver - in 2012, the trucks were said to make up about two-third of GM's total profits.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2021 GMC Yukon starts at $51,955, just $100 more than outgoing model

The 2021 GMC Yukon and Yukon XL have prices, and they're bargains considering the upgrades the new model delivers. The base Yukon SLE starts at $51,995 after the $1,295 destination charge, a $100 premium over the current model. The extended wheelbase Yukon XL in base SLE trim starts at $54,695, the same price as the outgoing model. The price for all-wheel drive stands pat for trims that make it an option, at $3,000. Prices for the two-wheel drive Yukon and Yukon XL trim steps are below, with price differences compared to the 2020 models. Keep mind that the new AT4 trim comes standard with AWD, so the AT4 is in a sense closer in price to the SLT and further from the Denali than it appears here: Yukon SLE: $51,995 (+ $100) Yukon SLT: $59,095 (- $810) Yukon AT4: $66,095  Yukon Denali: $69,695 (+ $800) Yukon XL SLE: $54,695 (No change) Yukon XL SLT: $61,795 (No change) Yukon XL AT4: $68,795 Yukon XL Denali: $72,395 (+ $600) The drop in price on the Yukon SLT is in comparison to the 2020 Yukon SLT Standard Edition trim, not the lower-spec SLT trim. The new Yukon comes in at $1,700 more than the 2021 Chevrolet Tahoe, the same price difference in effect between the Yukon XL and Suburban. The standard Yukon is powered by a 5.3-liter V8 with 355 horsepower and 383 pound-feet of torque, the same specs as found in both the Tahoe and Suburban. The Yukon Denali trims, as with the High Country trims on the Chevy twins, outdo the 5.3-liter with a 6.2-liter V8 making 420 hp and 460 lb-ft. Both engines shift through a 10-speed automatic. Stuffing a Yukon XL Denali with options can take the MSRP beyond $80,000, thanks to available features like the panoramic sunroof, rear seat entertainment, air suspension, and Magnetic Ride Control Suspension.   We're still awaiting pricing for the coming 3.0-liter Duramax inline-six with 460 pound-feet of torque, which we expect closer to the on-sale date for the new full-sized SUVs.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Bronco, Yukon, Hummer and a CES recap | Autoblog Podcast #610