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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GMC Hummer EV EarthCruiser upfit finally here, for going out there

The GMC Hummer EV EarthCruiser upfit can now be seen in the wide open bright light, the battery-electric overlanding rig soon available to Hummer EV pickup owners to head back into the bush for extended stays. The camper's made of carbon fiber and features EarthCruiser's hallmark pop-top roof. When closed, the camper takes the Hummer EV's 79-inch stock roof height up to 90 inches. Springing the three-layer, insulated roof to bivouac increases height to 117 inches. The upfit keeps the Hummer EV's 217-inch length, and it appears the side storage bins don't extend beyond the 87-inch width of the electric pickup's wheel arches. The driver's side exterior bin holds recovery gear, the passenger's side storage holds tanks for filtered water.  Sized to sleep two people, there's a full-sized RV bed with 35 inches of headroom under the raised top. Tall outdoorsy types are well served by the 76 inches of headroom standing in the hallway, and 80 inches at the rear entrance. Power comes from 605 watts of solar panels on the roof, energy stored in a 12-volt lithium battery array that adds up to 6 kilowatt-hours or 460 amp-hours of energy, running through a 1,500-watt inverter. EarthCruiser says the batteries will be enough to juice hungry appliances like the refrigerator/freezer combo for about a week. That means owners would need to be more careful with water than with power, there being a 13.5-gallon freshwater tank — which the sun can't refill — and a seven-gallon gray water hold. Other amenities include an induction cooktop, sink, filtered and unfiltered water taps, flat-pack toilet, indoor and outdoor showers and 12-volt water heater, 120-volt and 12-volt outlets, and lots of dimmable lighting. Liveaboards control the interior through a seven-inch touchpad. Outside, an exterior keypad manages exterior lighting and systems. No mention of an indoor heater, but there's plenty of storage in the galley drawers and cabinets, and under the bed for a portable unit.   The GMC Hummer EV EarthCruiser upfit greets the public at this weekend's Overland Expo Mountain West in Loveland, Colorado, welcoming all gawkers from August 25-27. Pricing should come later this year, before EarthCruiser begins offering the unit to owners next year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Autoblog Garage Video: 2023 GMC Sierra AT4X is a rugged and refined truck

In this episode of Autoblog Garage, we take a tour of the 2023 GMC Sierra 1500 AT4X. This big beast of a truck isn't just a bruiser, with its 6.2-liter V8 and 33-inch mud-terrain tires. It's got a soft side — inside. After the Sierra's refresh for 2022, it gets better interiors to help differentiate it from its Chevy Silverado cousin, and the AT4X's cabin is about as nice as the exterior is tough. Despite its size and off-road intentions, the AT4X still makes for a comfortable daily driver, especially in the middle of a Michigan ice storm. Join us as we take a walk around the AT4X, from its rugged exterior and trick tailgate to its cozy, tech-filled interior and potent powertrain. Get a close look at its features, and learn more about details from specs to pricing in the video above. Come back on Wednesdays for more videos from the Autoblog Garage. Disclaimer: Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.