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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

2019 GMC Yukon Graphite Edition offers Denali engine and features without the chrome

A sporty-looking option package called RST was recently introduced for the Chevy Tahoe and Suburban that also offered the option of a 6.2-liter V8 and magnetic suspension. Now GMC is getting in on the action with the GMC Yukon and Yukon XL Graphite Edition. The trim package adds a number of visual enhancements, and, if you're so inclined, has a performance version with the same 6.2-liter V8 and magnetic suspension as the Tahoe RST and Yukon Denali. As for appearances, the Graphite Edition adds black trim almost everywhere, including the roof rails, grille, fog light surrounds, and window surrounds. It also adds 22-inch wheels, regardless of whether it's just the appearance version or the performance version. The appearance package has machined-finish wheels, and the performance package has black painted wheels. As previously mentioned, the performance version of the Graphite Edition adds magnetic suspension and the 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque found on the Denali and the Tahoe and Suburban RSTs. It's coupled to a 10-speed automatic transmission, and gets a rear axle ratio of 3.23:1. It also gets a few other Denali features such as a color heads-up display, Bose noise cancellation, a 170-amp alternator, and a trailer brake controller. The Graphite Edition can be had with both two-wheel drive or four-wheel drive. The Graphite Edition can only be had on Yukon and Yukon XL SLT models. Pricing hasn't been announced yet, but it's likely it will be a bit more affordable than buying a Denali model. Related Video: Featured Gallery 2019 GMC Yukon SLT Graphite Edition Image Credit: GMC GMC SUV gmc yukon gmc yukon denali