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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Fullsize GM SUVs have a problem that's making owners sick

Some fullsize SUV owners are getting sick, thanks to a buffeting and vibration problem in 2015 model year examples of the Chevy Tahoe and Suburban, Cadillac Escalade, and GMC Yukon. According to owners' complaints to the National Highway Traffic Safety Administration, the issue can vary from an annoying vibration inside the cabin to an experience so severe that it leads to dizziness and headaches. General Motors is aware of the complaints, but the fix isn't so simple. According to spokesperson Tom Wilkinson to Autoblog, the company "has been tracking this issue for a while." The problem has a fairly low incidence rate, but when it does occur the issue can be "uncomfortable and annoying for owners." There's no precise cause for the issue, Wilkinson claims, and in some cases, simply balancing the tires or changing the door seals can make it go away. However, not all of the fixes are so simple. AutoGuide dug deep into the problem and discovered a GM preliminary information bulletin that advised dealers to remove the headliner and to check the roof's bonds to the bows that go across the vehicle. However, that document included a note that the solution might not entirely eliminate things. According to AutoGuide, adding Dynamat insulation to the roof sometimes helped the problem. A GM spokesperson also told AutoGuide the company fixed the problem at the end of the 2015 model year, and didn't go into any more detail. This roof issue seems linked to some of the worst droning in these SUVs. According to one complaint from a 2015 Suburban owner to NHTSA: "Roof will not remain attached to the roof bows. This causes the buffeting similar to a window being down when all are up. The results span from annoying to painful." A 2015 Yukon owner claims to have another alleged cause for the problem in a NHTSA complaint from February 2015. This person brought their SUV to the dealer seven times over the course of four weeks for vibrations. The dealer replaced the driveshaft, suspension components, and more, but nothing worked. According to an engineer to the service adviser: "In an effort to prevent roll overs, they designed the frame and body mounts too stiff. There are 40 engineers working on issues, they have no solutions that work across the board." Wilkinson told Autoblog that GM is working with customers on an individual basis to rectify things. Since these are newer vehicles, dealers should also fix the problem under warranty.

2022 GMC Sierra gets overhauled interior, new Denali Ultimate and AT4X

GMC Sierra's 2022 update is here, boasting a ground-up interior redesign, an updated Super Cruise package with trailering support, and two new trims aimed at very different buyers. While the GMC Sierra's bones are undeniably good, its interior has really held it back from our full-throated support in recent years. The pricier trims of the refreshed 2022 model may well erase those shortcomings entirely.  Hot on the heels of its revamped platform mate, the 2022 Chevrolet Silverado, the new Sierra arrives with a similar suite of upgrades, plus a few items that will remain exclusive to the fancy-pants Sierra for now, like Enhanced Super Cruise with available automatic lane-change and trailering mode. As with the Silverado, the Sierra's 2.7-liter four-cylinder gets an upgraded block and internals, allowing for a higher torque output (420 pound-feet), which means it makes even more torque than the 5.3-liter V8. Diesel models also enjoy some chassis upgrades that allow for the fitment of GMC's Max Tow package. That allows a diesel Sierra 1500 4x2 to handle 13,200 pounds and the 4x4 model to tow up to 13,000 even.  Still, the 2022 Sierra's most noteworthy improvements are to be found inside, and what better way to showcase an upgraded interior but with a new, range-topping luxury trim? Say hello to the 2022 GMC Sierra Denali Ultimate.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 GMC Sierra Denali Ultimate unveiled Denali represents a huge chunk of Sierra sales, and when your branding is based around upscale sophistication, you sure want to put your best foot forward at the top of the pricing structure. GMC wasn't quite there with the outgoing Sierra Denali, but the new Denali Ultimate may just be the ticket to one-upping the likes of the swanky Ram 1500 Limited.  This is the no-holds-barred, all-options-checked model that really makes GMC money. The 6.2L V8, 10-speed automatic and Super Cruise are standard on Denali Ultimate. All of the leather and wood elements visible here are real (seriously, you can touch them and everything). There's also a faux suede headliner, 16-way power-adjustable and massaging front seats, a 12-speaker Bose system and a 15-inch color HUD included.  GMC included several unique elements for Ultimate, including topographical maps and the latitude and longitude of Mount Denali formed into various interior trim pieces.