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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

2021 GMC Yukon Denali First Drive | Finally living up to the Denali reputation

For most of its existence, the GMC Yukon has been a virtually identical twin to the Chevy Tahoe. It would have some exterior differences, maybe a couple of different features, but aside from the badging, you’d be hard-pressed to distinguish the two. That also applied to the supposedly more luxurious Denali trim level. This new generation of Yukon mostly continues the trend, but now the Denali stands out more. It gets a unique interior designed to bridge the gap between the Yukon and Cadillac Escalade, and includes high-end features such as the Yukon's otherwise optional 6.2-liter V8 and magnetic suspension with air springs. All of this combined lets the 2021 GMC Yukon Denali live up to its luxurious reputation. It's easily the version to get if your bank account allows. It really is the interior that makes the biggest difference. The entire dashboard and door panels are exclusive to not only the Yukon, but the Denali trim level specifically. The dash design is more squared-off and truck-like, but itÂ’s offset by the use of some excellent materials. Large portions of the dash are wrapped in leather with stitching. ThereÂ’s also a large panel of matte-finish open-pore wood, available in multiple colors, on the passenger side. Some metal trim and nicely textured knobs adorn the center stack. The doors get this wood and leather, too. The center console features some attractive, stylized stitching as an extra adornment. The result is a place that feels high-quality and luxurious, but not in a garish or flashy way. Sort of a utilitarian luxury, which fits the look and character of the Yukon Denali. There are aspects of the interior that are shared with other Yukons and Tahoes, though. You get the same slightly odd but perfectly usable push-button shifter, the 10-inch touchscreen infotainment system, 15-inch head-up display, dual 12.6-inch backseat screens, and the same amount of interior space. These are all good things. The infotainment system is responsive and easy to use, while also offering the same advanced trailering camera system that so impressed in the Chevy Silverado HD. The head-up display is also large and legible, and fortunately not cluttered with too much distracting information. The best part, however, is the amount of space.

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.