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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GMC Sierra electric pickup previewed, will launch in Denali trim

An electric GMC Sierra Denali is coming, and this is our first look at the fully-electric pickup truck. It’ll be the second electric pickup from GMC, following the Hummer EV pickup that is about to launch. GMC didnÂ’t reveal much about the EV, but it did say that the electric Sierra will launch exclusively in Denali trim. That means you shouldnÂ’t expect to buy any cheaper versions of the truck in the immediate future. Denali is extremely popular among GMC buyers, though, so this being the exclusive offering probably wonÂ’t hurt GMCÂ’s sales prospects too badly. Beyond the trim, GMC also says the truck will be built on the Ultium platform, which is a given these days for new electric GM vehicles. As for the image and teaser video (see the video below), GMC gives us a fairly clear view of what the electric SierraÂ’s front end will look like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s no surprise to see the “grille” has been transformed into a shield of sorts. That shield is then flanked by a pair of giant LEDs that wrap around the edges of the top front corner. The turn signals are also previewed, as they blink in three-dot fashion on the front bumper. We can also see some fairly aggressive hood sculpting shrouded in shadow. And thatÂ’s about it. GMC says the electric Sierra will be fully revealed next year, but doesnÂ’t provide an exact date. We already know the electric Silverado is coming to CES in January, though, so we suspect many questions about the GMC version will be answered then. When the electric Sierra does come out, GM says it will be producing them at its assembly plant in Detroit and Hamtramck, MI. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC boss wants a Jeep Wrangler rival

Challengers come and challengers go, but the Jeep Wrangler continues to push forward even after vehicles like the Toyota FJ Cruiser and the entire Hummer brand have been shut down. Now GMC reportedly wants to take a stab at the quintessential Jeep, as well.
The news comes directly from Buick-GMC vice president Duncan Aldred, speaking with our compatriots over at Edmunds. Although Aldred said there are no plans currently on the table to expand GMC's lineup beyond the current range, "there is plenty of room everywhere in the hierarchy."
That could include a rival to the Wrangler, as well as a flagship luxury SUV positioned above the current Yukon Denali (pictured above). Just when (or for that matter, if) such models might come into fruition remains a big question mark, but it's certainly interesting to see what GM's dedicated truck brand has on the drawing board.