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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2022 GMC Sierra gets overhauled interior, new Denali Ultimate and AT4X

GMC Sierra's 2022 update is here, boasting a ground-up interior redesign, an updated Super Cruise package with trailering support, and two new trims aimed at very different buyers. While the GMC Sierra's bones are undeniably good, its interior has really held it back from our full-throated support in recent years. The pricier trims of the refreshed 2022 model may well erase those shortcomings entirely.  Hot on the heels of its revamped platform mate, the 2022 Chevrolet Silverado, the new Sierra arrives with a similar suite of upgrades, plus a few items that will remain exclusive to the fancy-pants Sierra for now, like Enhanced Super Cruise with available automatic lane-change and trailering mode. As with the Silverado, the Sierra's 2.7-liter four-cylinder gets an upgraded block and internals, allowing for a higher torque output (420 pound-feet), which means it makes even more torque than the 5.3-liter V8. Diesel models also enjoy some chassis upgrades that allow for the fitment of GMC's Max Tow package. That allows a diesel Sierra 1500 4x2 to handle 13,200 pounds and the 4x4 model to tow up to 13,000 even.  Still, the 2022 Sierra's most noteworthy improvements are to be found inside, and what better way to showcase an upgraded interior but with a new, range-topping luxury trim? Say hello to the 2022 GMC Sierra Denali Ultimate.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 GMC Sierra Denali Ultimate unveiled Denali represents a huge chunk of Sierra sales, and when your branding is based around upscale sophistication, you sure want to put your best foot forward at the top of the pricing structure. GMC wasn't quite there with the outgoing Sierra Denali, but the new Denali Ultimate may just be the ticket to one-upping the likes of the swanky Ram 1500 Limited.  This is the no-holds-barred, all-options-checked model that really makes GMC money. The 6.2L V8, 10-speed automatic and Super Cruise are standard on Denali Ultimate. All of the leather and wood elements visible here are real (seriously, you can touch them and everything). There's also a faux suede headliner, 16-way power-adjustable and massaging front seats, a 12-speaker Bose system and a 15-inch color HUD included.  GMC included several unique elements for Ultimate, including topographical maps and the latitude and longitude of Mount Denali formed into various interior trim pieces.

2020 GMC Sierra HD caught in double-cab, low-trim gas-engine guise

Naturally when the 2020 GMC Sierra HD was revealed, GMC picked the flashiest, most-impressive Denali model with the big crew cab configuration and diesel engine. But obviously not all will be equipped that way, so it's exciting to see a lower trim model like the truck above. This 2020 GMC Sierra HD is a more modest SLT trim model equipped with the gas V8 and lacking the MultiPro tailgate. Styling doesn't take a hit with the shorter shape, and arguably, it looks more athletic without so much metal between the wheels. The length is the only real difference, with the rest of the sheetmetal just as chisled on the bigger version. Interestingly, this gas-powered Sierra HD still has a big hood scoop from its diesel sibling. On the current GM heavy duty trucks, only the diesel models get a scoop, and it's specifically for getting more cool air to the intake. The Silverado HD may continue this differentiation, but GMC is clearly keeping it for all models. When the Sierra HD goes on sale this summer, it will be available with either a 6.2-liter gasoline V8 like in this truck, or a 6.6-liter turbodiesel V8 making 445 horsepower and 910 pound-feet of torque, the same as the current model. All models get bedside steps, and the MultiPro tailgate is available either as standard or an option with all trims. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.