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2021 GMC Sierra 1500 Review | More towing, same truck

The 2021 GMC Sierra 1500 and the Chevrolet Silverado 1500 are close siblings, and they’re getting closer every year. One of the SierraÂ’s previous standout features, the Multi-Pro tailgate, can now be found on the Silverado for 2021, providing even fewer reasons to choose the GMC instead of the Chevy. Really, if youÂ’re looking at the more modest SLE and SLT models, the choice between the two largely depends on styling preference. The Sierra Denali is a slightly different story, as its available adaptive suspension is exclusive to GMC and notably improves both the ride and handling.  Of course, it still can't match the Ram 1500 in either regard, plus the Denali cabin continues to be a rather half-hearted attempt at luxury. Especially considering the genuinely high-lux offerings of Ram and Ford. The gap isn't so huge between the Sierra's lower trim levels and its non-Chevy competitors, but the cabin's design, quality and functionality still leave something to be desired. True, that often isn't a priority for truck buyers, but the Sierra isn't superior in enough other ways to balance it out. It's a capable truck with a compelling variety of powertrains, but it generally just doesn't go that extra mile beyond the competition as well as its Silverado sibling. What's new for 2021? Changes for 2021 are mostly equipment-related, but there were some vital towing and pricing changes made for the new year, too. All 2021 Sierra 1500s come with a suite of new towing tech detailed here. New technologies include a trailer length indicator, jack-knife alert, trailer backup guidelines, and camera enhancements that include a rear side view and cargo bed view. GMC expanded availability of the Multi-Pro tailgate, now allowing folks who opt for the lower SLE and Elevation trims to option it. The AT4 adds new Goodyear Wrangler Territory all-terrain tires and an off-road high-clearance step. Diesel buyers will be delighted to hear that GMC has lowered the price by $1,500 to $995, and raised the trailering capacity by 1,900 pounds to a more competitive 9,300. Maximum towing for the 2.7-liter turbo-four-cylinder is also up by 2,300 pounds to 9,200 pounds. GMC says the increase for the diesel is due to “better-than-expected rear axle durability,” and the four-cylinder is up because GM found the engine possesses “better-than-expected cooling performance.” What's the interior and in-car technology like?

2015 GMC Canyon gets the party started [w/video]

The 2014 Detroit Auto Show press days officially kick off tomorrow, but the night before all the madness commences, General Motors drove its new 2015 GMC Canyon pickup truck out for all to see. To refresh your memory, the Canyon is GMC's new midsize pickup - essentially a re-skinned version of the Chevrolet Colorado that debuted at the LA Auto Show in November.
Many of us at Autoblog prefer the look of the larger GMC Sierra to that of its Chevy Silverado kin, and we're having similar feelings about the new Canyon, especially after seeing it in person. It's sort of a pint-sized version of the Sierra, and it looks great. Clean lines are found throughout, and the Canyon's styling is decidedly premium.
At launch, the Canyon will be offered with the same engines as the Colorado - a 2.5-liter inline four-cylinder engine with 193 horsepower and 184 pound-feet of torque on the base end, and a larger 3.6-liter V6 with 302 hp and 270 lb-ft as an option. The Colorado's 2.8-liter diesel inline four-cylinder will be available after launch. Both two- and four-wheel drive configurations will be available, depending on the model.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits