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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GMC Acadia goes big again? Spy photos show next-gen prototype

GMC is testing what looks a lot like a new full-size SUV, signaling the likelihood that it will return to full-size segment after the current generation has run its course. GM downsized the Acadia for the 2017 redesign, carving nearly 10 inches off its length and 3 inches from its girth. For the next generation, it appears that script will be aggressively flipped.  The hierarchy of GM's unibody family SUVs was already a bit wonky before the Acadia's 2017 redesign, and continues to be now. While it would be logical for the Chevrolet Traverse, GMC Acadia, Buick Enclave and Cadillac XT6 — all three-row crossovers — to be different skins on the same fundamental chassis, that's not actually the case. The Acadia is a full foot shorter than either the Traverse or Enclave, with the XT6 falling in between. Based on these photos, that will no longer be the case when the new GMC Acadia debuts. Since the current one went on sale in 2016 as a 2017 model, it's about due for a replacement.  We can't see much beyond basic proportions here, but those tell a clear story. It's pretty obvious that the hood on the prototype is wider and sits higher than on the current car, with perhaps less slope to the now-wider nose. We can also see the faintest impressions of creasing on the flanks, likely leading to the same broad, angular hip treatment present on the current car. Viewed side-by-side, we can see a little more front and rear overhang. There's no obvious hint of substantially longer wheelbase here (the rear doors line up almost perfectly), so we're probably looking at something that is wider but not necessarily much longer.  In any event, we shouldn't have to wait too long to find out exactly what GM has in store for its "Pro" brand.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GM recalling 8.4M cars, 8.2M related to ignition problems

General Motors today announced a truly massive recall covering some 8.4 million vehicles in North America. Most significantly, 8.2 million examples of the affected vehicles are being called back due to "unintended ignition key rotation," though GM spokesperson Alan Adler tells Autoblog that this issue is not like the infamous Chevy Cobalt ignition switch fiasco.
For the sake of perspective, translated to US population, this total recall figure would equal a car for each resident of New Hampshire, Rhode Island, Montana, Delaware, South Dakota, Alaska, North Dakota, the District of Columbia, Vermont and Wyoming. Combined. Here's how it all breaks down:
7,610,862 vehicles in North America being recalled for unintended ignition key rotation. 6,805,679 are in the United States.