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GM under fire from safety advocates over braking problem caused by recall fix

Safety experts are lambasting General Motors over what they say is the automaker’s slow notification of owners of certain 2019 sedans and trucks that a recall fix could cause power braking to fail and increase the risk of a crash, the Detroit Free Press reports.  GMÂ’s original recall in December targeted about 550,000 Cadillac CT6 sedans and Chevrolet Silverado 1500 and GMC Sierra 1500 pickups, all from the 2019 model year, over potentially defective electronic stability control and antilock brakes. In that case, GM said the errors would not show up as a diagnostic warning on the instrument cluster. But after GM had done recall work on 162,000 vehicles, about 1,700 owner have complained that their power brakes didnÂ’t work after they had the recall done and then used the OnStar app to start their vehicle. GM then issued a supplemental fix for customers whoÂ’d already had their vehicles serviced. In this case, a diagnostic warning should illuminate saying either “Service Brake Assist” or “Service ECS,” which GM says is a signal that a customer should not drive the vehicle and instead call their dealer, which will tow the vehicle and have it repaired. Safety advocates say the automaker hasnÂ’t gone far enough to protect customers. “The fact that you could potentially start a vehicle and not have brakes is a pretty risky proposition,” Sean Kane, president of the Safety Research and Strategies, which works on auto issues for plaintiffs and governmental organizations, told the Freep. “The fact that they wouldnÂ’t notify owners (sooner) is pretty stunning.” GM told the Freep it was required to notify the National Highway Traffic Safety Administration and file paperwork before it notified customers about the original recall, which was made Dec. 12. It then had to investigate and resolve the problem created by its original recall fix before alerting customers. GMÂ’s call center and dealers are contacting the remaining 900 customers who havenÂ’t yet had the update made to the original recall repair. GM also hired a vendor to send recall letters to the 550,000 customers affected by the original recall notifying them about the update. There are no known injuries or deaths related to the problem. Read the Freep story here.

2023 GMC Sierra AT4X could swipe a few parts from the AT4X AEV

GM recently expanded its collaboration with American Expedition Vehicles beyond the Bison herd with the 2023 GMC Sierra AT4X AEV. This Jimmy takes matters further than the standard AT4X by increasing ground clearance, approach and departure angle, and breakover angle, improvements made possible by new stamped steel bumpers and a set of 33-inch mud-terrain tires wrapping 18-inch AEV Salta wheels. GM Authority says the AT4X AEV won't be the only Sierra to get special parts, crediting sources for the news that the standard 2023 Sierra AT4X will get some of the equipment from the special trim. According to the report, at some point for the coming model year, the off-road-focused Sierra will bolt on the AEV's stamped steel front and rear bumpers, stamped steel front skid plate, and 33-inch Goodyear mud terrains. If this is true, it's an intriguing move; the equipment list is nearly everything found on the proper AEV model. Going by that list, the only bits left off would be four additional skid plates, wheels, gloss black door handles, gloss black tailgate accent, and AEV logos. Judging from the GMC retail website, the grille that debuted on the AT4X AEV will also be on the standard AT4X.  GMC hasn't announced pricing for the 2023 range yet. The pickup will be carryover, but we would expect various well-known issues to increase the $78,300 price of the regular AT4X over the 2022 model. GMA believes "it's reasonable to assume" that a standard 2023 Sierra AT4X with some AEV parts would go up even more, whenever it hits the market — and this is on top of the Sierra's $1,500 price increase from making OnStar standard equipment. And after that, of course, the proper AT4X AEV would be more again.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits