2012 Gmc Savana G2500 Duramax Diesel Extended Cargo Van Ready To Work on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevy Canyon, GMC Colorado to net up to 27 mpg with 4-cylinder

Before even officially going on sale to customers, the GMC Canyon and Chevrolet Colorado midsize pickup twins are already proving to be a success with dealer orders exceeding original projections. Now, there is even more good news for these siblings, with the fuel economy for their four-cylinder engines netting class-leading numbers and the 3.6-liter V6 getting segment-best payload ratings.
The 2.5-liter four-cylinder in the two trucks makes 200 horsepower and 191 pound-feet of torque, and in rear-wheel drive and six-speed manual trim it has an EPA rating of 19 mpg city, 26 mpg highway and 22 mpg combined. Opting for a two-wheel drive configuration with the six-speed automatic bumps those figures slightly to 20 mpg city, 27 mpg highway and 22 mpg combined. Finally, a four-wheel drive model with the automatic 'box carries a 19/25/21 rating. Those numbers are a tick better here and there compared to what's offered by the optional V6.
The twins' major four-cylinder, midsize pickup rivals are the Toyota Tacoma and Nissan Frontier, but they're both getting somewhat long in the tooth. To compare fuel economy and power, a two-wheel drive Tacoma with its 2.7-liter four-cylinder is rated at 159 hp and 180 lb-ft, and achieves 21/25/22 mpg. The Frontier with its 2.5-liter four-cylinder is good for 152 hp and 171 lb-ft, and carries 19/23/21 mpg figures.

Should heavy-duty pickup trucks have window stickers with fuel mileage estimates?

If you were to stroll into your nearest Chevrolet, Ford, GMC, Nissan, or Ram dealership, you'd find a bunch of pickup trucks. Most of those would have proper window stickers labeled with things like base prices, options prices, location of manufacture, and, crucially, fuel economy estimates. But you'd also run across a number of heavy-duty trucks with no such fuel mileage data from the Environmental Protection Agency. The EPA doesn't require automakers to publish the valuable miles-per-gallon measurement for vehicles with gross weight ratings that exceed 8,500 pounds. That makes it difficult for consumers to compare behemoths powered by turbocharged diesel engines – between one another, and between smaller, gasoline-fueled trucks. Consumer Reports doesn't think it should be this way, and it's spearheading an effort (PDF link) to get the government to require manufacturers to publish fuel economy estimates. In its own testing, CR found that heavy-duty pickups powered by Ford's Power Stroke, GM's Duramax, and FCA's Cummins diesel engines (which doesn't include the Ram's EcoDiesel) get worse fuel mileage than their lighter-duty gas-powered siblings. We're not so sure HD-truck buyers are unaware of this fact – big diesels don't really come into their own until big loads are placed in their beds or attached to their trailer hitches. Under heavy workloads, the diesel trucks will almost certainly return greater efficiency than a similar gas-powered truck. What's more, HD trucks with lumbering diesels in general make the driver feel more confident while towing due to greater torque at low engine RPM than gas trucks. They also offer greater max-weight limits. Still, we agree EPA fuel mileage estimates should be offered for heavy-duty pickups. And we think the comparisons provided by Consumer Reports might be interesting to potential buyers. Click here to see the results of CR's tests, and let us know what you think using the poll below. Related Video: Featured Gallery 2017 Ford F-Series Super Duty: First Drive View 22 Photos News Source: Consumer Reports Government/Legal Green Read This Chevrolet Ford GMC Nissan RAM Fuel Efficiency Truck Commercial Vehicles Diesel Vehicles poll gmc sierra hd chevy silverado hd