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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GM issues stop-delivery for 2015 Chevrolet Colorado and GMC Canyon

General Motors is issuing a stop-delivery order for its latest midsize pickups, the 2015 Chevrolet Colorado and GMC Canyon, because the driver's side airbag might not be wired correctly. The total number of vehicles affected is still being determined.
According to the statement from GM, the problem, "affects the vehicles' two-stage airbag system by reversing the deployment sequence and disrupting the deployment timing of the driver airbag stages." That means in an accident the bag may not work correctly.
Most of the affected trucks are still on the assembly line, in transit or unsold at dealers, says GM. Until a way to repair the problem is found, customer deliveries are stopped. However, "a small number" of them are in the possession of buyers. GM is contacting these people by phone and by FedEx letter to have the vehicles returned to dealers. In the meantime, they'll be given a loaner to drive.

2023 GMC Sierra HD 2500 and 3500 will get more expensive

GMC Sierra HD pickups are about to get more expensive again after recently becoming more expensive, according to GM Authority. In July, GMC and Buick raised the prices on certain vehicles in their lineups anywhere from $975 to $1,675 by making the previously optional OnStar a standard feature. Next year, every GMC and Buick model will adopt the upgrade. The big boy Sierra HD gets the biggest increase, being $1,500 for three years of OnStar and the Connected Services Plan plus another $175 for to be "OnStar & GMC Connected Services capable." GMA says the MSRPs for the entire 2023 Sierra HD range will be increased $1,000 on top of that. After doing the math, though, we suspect the increase could in fact be anywhere from about $800 to at least $1,100 after factoring for OnStar. The GMC configurator rings up a price of $43,670 for an entry-level Regular Cab Sierra HD Pro 2WD, GMA says next year's price will be $44,770. GMA didn't break out the next year's destination charge, it's possible GMC is adding $1,000 to the MSRP and $100 to destination. We'll find out when official pricing is announced. GMA's table shows a price of $49,795 for the least expensive SLE trim, whereas the current configurator indicates the truck can be had for $47,295 — a $2,500 difference. The SLE configurator doesn't show any charges for OnStar the way the Pro trim does. So it's possible that after backing out a potential $1,675 for OnStar, the gravy on top is just $825. Not that your wallet will care where how the potato is being sliced when the potato costs an additional $2,500 no matter what. The least dear 2022 Sierra 3500 starts at $43,195 going by the configurator. GMA says that model will command $45,970 next year, a $2,775 difference. As with the 2500 HD SLE, the configurator doesn't show the OnStar charges for the base 3500 Pro trim; subtracting the $1,675 takes us back to the $1,100 difference that appears to be at the heart of all of this. If all goes to plan, the 2023 Sierra HD will give way to a heavily refreshed 2024 model with interior upgrades cribbed from the Sierra 1500. Spy shots reveal a reconfigured instrument panel with a larger infotainment touchscreen of a likely 13.4 inches among the interior tweaks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.