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GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

2023 GMC Canyon debuts August 11

Chevrolet started GM's new-generation midsize truck party with the 2023 Colorado, now GMC's about to hit the stage with the 2023 Canyon. On August 11 at 11 a.m. Eastern time, we'll see what the new generation has done for the Colorado's upscale sibling. GMC teased us with a low angle of the coming Canyon in AT4X trim April. That revealed brawnier bits like big Goodyear Wrangler tires wrapped around 17-inch beadlock-capable wheels, plastic wheel arch flares, and rock rails. The initial version of that trim will be called the AT4X with Edition 1 Package, the front view showing split headlights, a new grille, thin LEDs, and a brush bar like the unit sprouting from nose of the Colorado ZR2 Desert Boss. We're also told there will be a "higher and wider stance, which is factory lifted." The current AT4 trim gets raised one inch, and we have a feeling the AT4X will get around three inches on its tippy toes just like the Colorado ZR2. The rationalization of body styles into a single Crew Cab Short Box will make ease configurations and production. Sadly, the 2.8-liter Duramax four-cylinder diesel is all but certain to be a goner here as well. The 2.7-liter four-cylinder gas engine should slip in here as the sole engine choice in two or three outputs. There's no telling which trims will get which outputs standard, but the choices are a base tune with 237 horsepower and 259 pound-feet of torque, a middle turbocharged tune with 310 hp and 390 lb-ft, and a high-output turboed topper with 310 hp and 430 lb-ft.   The 2023 GMC Canyon AT4X with Edition 1 Package will be available to order on the same day the lineup is revealed, at which time we expect to find out what's included in the Edition 1 versions compared to the AT4X variant that will join the lineup for series production. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC to get own model not shared with Chevy?

For years, GMC has existed as a brand without a single unique product, reconstituting Chevrolet trucks, SUVs and crossovers with more frosting in exchange for a few extra dollars. The Sierra is a Silverado, the Acadia a Traverse, and the Terrain an Equinox, although admittedly the latter pair are visually differentiated to a significant degree.
GMC could be set to expand beyond its Chevy-based roots, though. During last week's Detroit Auto Show press days, GM's product boss Mark Reuss was asked whether there'd ever be a GMC that wasn't taken from Chevy. "Oh, yes, you will," Reuss told the media. "The health of GMC is astonishingly good from a consideration standpoint." Reuss wouldn't elaborate on what the model could be, although we're quite happy to make some guesses. GMC has its bases fairly well covered, with a mid-size and full-size crossover, as well as a mid-size, full-size and HD pickup. We doubt GMC will be building a family sedan, sports car, or hatchback, so really, the only place we can see the brand going is into a smaller crossover.
Automotive News points out that the most recent small GMC showcar, the 2010 Granite concept (shown above), won't see production according to General Motors. That vehicle likely would have rode on GM's compact vehicle architecture, known internally as Gamma II, which underpins the Chevy Spark and Sonic, as well as the Buick Encore (and its overseas Opel/Vauxhall/Chevy counterparts).