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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Junkyard Gem: 1973 GMC Sierra Grande Camper Special

Starting in the 1973 model year, General Motors introduced the "Rounded Line" family of C/K-series Chevrolet and GMC trucks, and sales of the pickup versions continued all the way through 1987. Nice examples of these trucks can sell for large money, but the junkyard teaches us that not all collectible vehicles are worth rescuing and fixing up. Here's a reinforcement of that lesson, courtesy of a first-year GMC C2500 Camper Special with the high-zoot Sierra Grande trim level, found in a self-service yard just outside of Denver, Colorado. I'm no GM truck expert, but I know enough to stay clear of the battles over what to call this pickup. Let's just say it's a three-quarter-ton, rear-wheel-drive third-gen C-Series with really cool badges. Yes, I bought this badge for my garage wall, and it was totally worth the $4.23. GM came up with the Camper Special package during the late 1960s, when removable pickup campers became popular, and for 1973 it included heavy-duty springs and a wiring harness made to plug into the connectors on slide-in truck campers. It also included woodsy-looking badges, but someone pried the ones off this truck before I could buy them. This may well have been a one-owner truck, because it still had original warranty paperwork inside. Here we see that it was purchased new on August 2, 1973 (which happens to be the day that George Brett got his very first hit in the big leagues) by a resident of Compton, California. Yes, that Compton. The build tag tells us that this Camper Special was born at the Fremont Assembly plant in California, which became the GM-Toyota NUMMI venture in 1984 and is now the Tesla Factory. I think most 1973 C/K pickups sold new in Colorado would have come from Pontiac Assembly in Michigan. There was a time, not many years ago, when a genuine 454-cubic-inch (that's 7.4 liters to those of you sweating under the oppressive weight of the French Empire's Measurement System) big-block Chevrolet engine would have been yanked out and purchased within hours of hitting the rows of a yard like this. These days, engine-swappers can get more power with less weight from any number of donor vehicles. If this engine is the original 454, it was rated at 240 horsepower and 355 pound-feet (down from 270 hp in 1972 due to emissions-related changes). This truck had a three-speed automatic transmission, like most optioned-up Detroit pickups of its era.

Elvis Presley owned this GMC pickup. Now you can, too

Befitting his status as America's first rock star, Elvis Presley lived large. Among his many excesses, Elvis was well known for his prolific new-car purchases. Mostly, it seems the King favored Cadillacs and Lincolns — although, during his Army stint in Europe, he picked up a BMW 507 roadster. Here we have something different from the Elvis Presley canon: a 1967 GMC pickup. And this GMC will be crossing the block at the GAA Classic Cars auction on February 27. This GMC is one of three that Elvis purchased from Guy Caldwell Motors in Senatobia, Mississippi, almost exactly 54 years ago: on February 7, 1967. He bought a red one, a blue one, and this green one for use on his Circle G Ranch in Horn Lake, Mississippi. According to a badge on the glovebox door, this pickup is a GMC Cheyenne Super, which sounds like a fancy-pants trim level, although the truck still looks pretty bare-bones to our eyes. The steel wheels have dog-dish hubcaps, and the grille and bumpers are painted white rather than chrome. It's a standard-bed half-ton pickup and is powered by a six-cylinder engine with a three-on-the-tree column-shift manual transmission. The truck spent just over a year on the ranch before being sold off. It then went through a series of owners and several museum stints. Among the paperwork included with a sale is a letter from Elvis Presley Enterprises confirming that a GMC pickup with this VIN number was bought new by Elvis. It has now been restored, so there shouldn't be a whole lotta shakin' going on. The truck has been repainted green, although the side mirrors are different than what's shown in a vintage photo, and the chrome trim along the sides is missing. More notably, we'd like to see the "Circle G Ranch" logo it once wore on its doors be added. No pre-sale estimate is given. The final hammer price for this GMC will depend on the degree to which bidders are all shook up at the prospect of owning one of the more unusual Elvis Presley vehicles.