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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

GM now finishing and shipping pickups it had parked for lack of chips

DETROIT — General Motors is more than halfway through shipping newly-assembled pickups that it had parked due to a shortage of semiconductor chips, a top executive at the No. 1 U.S. automaker said on Friday. "We've made great progress," Steve Carlisle, GM's North American chief executive said at the Reuters Events Automotive Summit. "We're a bit better than halfway through that at the moment and our goal would be to clear out our '21 model years by the end of the year. We'll have a bit of a tail of '22 model years into the new year but not for too long." The global chip shortage has forced automakers like GM to idle production or in some cases mostly build vehicles and then park them until the necessary chips can be installed, allowing those vehicles to be then shipped to dealers. Last month, GM Chief Financial Officer Paul Jacobson cautioned that GM's third-quarter wholesale deliveries could be down by 200,000 vehicles because of chip shortages. He did not break out what share of that was trucks. To expedite transportation of newly-built vehicles to dealers, Carlisle said GM bought a number of car haulers to deliver them from factories or distribution centers. The Detroit automaker has also allowed dealers to pick the vehicles up themselves in some locations. Carlisle said new vehicle inventories have shrunk to below 20 days in the United States due to the supply chain disruptions, but the company wants to get that back up to 30 to 45 days with some getting to 60 days depending on the product line. GM sees sales of gasoline-powered vehicles being steady over the decade and real growth opportunity in electric vehicles and software, with one not undermining the other, he said.  

GMC Terrain's first generation could get recalled for headlights

According to Car Sales Base, GMC sold 745,454 Terrain crossovers from the end of 2009 to the end of 2017, all but a few of them representing the first-generation model years of 2010 to 2017. According to the National Highway Traffic Safety Administration, the carmaker will need to recall almost all, due to a problem with excessively bright headlight reflections. NHTSA takes issue with the fact that federal motor vehicle regulations stipulate how bright headlight reflections are allowed to be within a certain arc of the headlight beam axis. In a certain area of the arc, the Terrain throws two small spots of light that are about 450 to 470 candela strong where the legal maximum at that point is 125 candela — one candela being equivalent to the light from one candle. The NHTSA wants the headlights replaced for being close to four times over this reflective limit, alleging this can cause "glare to other motorists driving in proximity." GM discovered the noncompliance in 2019, then filed a notice of noncompliance that requested an exemption from having to recall the crossover. GM's counterpoint to NHTSA was that the two areas of illegality were 80 degrees outboard of the headlight and 45 degrees up. You'd have to be Slenderman or a giraffe standing on the side of the road — our words, not GM's — to be blinded by the light. The automaker hadn't heard of any incidents nor complaints over the issue. The only customer feedback GM received was a Terrain driver saying the "left headlamp seems to have a portion of the light that shines up in the trees at near a 45-degree angle." Note, that's the left headlight, so the tree in question would likely be on the other side of the road. GM said oncoming traffic wasn't impaired by the excessive brightness. Due to these these mitigating factors, GM asked for an exemption from recalling the Terrains.    This week, NHTSA denied GM's petition.