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2024 GMC Sierra prices go up — and also down

The 2024 GMC Sierra 1500 is ready to work the yard, but how much you'll need to get the pickup back to your yard has changed compared to the 2023 Sierra — most often in a good way. The changes for the new model year aren't substantive, just enough to give Sierra lovers enough modification to prove they have the latest. The AT4X was only available with the 6.2-liter V8 in 2023; for 2024 the big bad off-road trim makes the 3.0-liter Duramax diesel inline-six the standard engine and takes $2,400 off the base price compared to last year's 6.2-liter. On top of that, the 6.2-liter AT4X costs $500 less than last year. Re: the gas V8, this is the opposite of the hefty increases we've seen Chevrolet generally do with 6.2-powered trims. The SLT, AT4, AT4X, Denali, and Denali Ultimate get the option of an active exhaust on four-wheel-drive trims with the 6.2-liter for $395. The 2.7-liter Turbo H.O. four-cylinder gas engine is rebranded TurboMax and comes with a five-year, 100,000-mile warranty. Two new wheel designs enter the catalog, availability depending on trim, and colors join the palette, their availability also trim-dependent: Downpour Metallic replacing Pacific Blue Metallic, and Thunderstorm Grey, both adding $495 to the price. Now to the haggling. Even though destination has risen $100, to $1,995, five of the eight trims — including the diesel AT4X — are less expensive than they were a year ago, some of them by $1,000. The new sums after destination and their differences from 2023 are:  Sierra Pro Regular Cab Standard Box 2WD TurboMax: $39,695 ($700) SLE Double Cab Std Box 2WD TurboMax $51,095 ($1,000 less) Elevation Double Cab 2WD TurboMax $52,795 ($1,000 less) SLT Crew Cab Short Box 2WD 5.3L V8 $56,795 ($1,000 less) AT4 Crew Cab Short Box 4WD Duramax 3.0L I6 $68,595 ($500 less) AT4X Crew Cab Short Box 4WD Duramax 3.0L I6 $81,195 (New trim) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $68,595 ($1,000) Denali Ultimate Crew Cab Short Box 4WD Duramax 3.0L I6 $83,490 ($500) Since certain varieties of the 2023 Sierras are still on the configurator and in dealer inventory, any business wanting to take a tax loss for 2023 should buy the older Sierra. Regular buyers willing to forego the new bits on the 2024 Sierra will likely be able to find dealers ready to take a machete to the MSRPs of some 2023 Sierras sitting on the lot.

2024 GMC Sierra HD AT4X and Extreme AEV muscle their way into the lineup

The new AT4X variant of GMC's 2024 Sierra HD pickup series officially joins the stable this week, giving pickup truck box-checkers yet another off-road trim to chase. Well, two trims, technically, as GMC took the opportunity to announce that the AT4X will also be offered with an upfit package from American Expedition Vehicles, appropriately named the Extreme AEV Edition that takes its cues from the same package offered on the Sierra 1500 AT4X. And with its introduction, the 2024 GMC Sierra HD lineup is now complete.  GMC's Sierra AT4X models mirror the ZR2 packages offered on the updated Chevrolet Silverado. If you paid any attention at all to the Silverado HD ZR2's introduction earlier this month, you'll be familiar with the formula. Key upgrades include a 1.5-inch factory lift, standard electronic locking rear differential, Multimatic DSSV shocks and 35-inch Goodyear Territory all-terrain tires. It also gets beefier skid plates —  both the steel protecting the transfer case and the aluminum piece up front. With the updated 6.6-liter Duramax diesel, GMC says it'll tow up to 18,500 pounds.  "GMCÂ’s AT4X trim, which will be available across the entire GMC truck lineup, offers customers more premium and capable choices when it comes to ‘do-it-allÂ’ capabilities," said GMC VP Duncan Aldred. "Each model delivers unique strengths, with the all-new Sierra HD AT4X taking it to the max, enabling you to go virtually anywhere, with the towing power to bring your recreational toys, gear or camper along for the journey." And by "do it all," he means all the luxury stuff too, judging by the Obsidian Rush interior, which GMC says includes massaging leather front seats and real ash wood trim. The better from which to feel the shove of the AT4's two available 6.6-liter engines, one a gasoline-burner rated at 401 horsepower and 464 pound-feet of torque, the other a Duramax turbodiesel making 470 horsepower and 975 pound-feet of torque. You'll need the latter if you want to hit GMC's advertised towing capacity.  And don't forget the Extreme AEV Edition, which will surely come with a Denali-rivaling (and still TBA) price tag. The stamped steel bumpers stand out right away, as do the integrated front recovery points and winch mount. The package also adds more skid plates protecting the steering gear and transfer case. Its 18-inch "Salta" wheels are also unique.  GMC says it will be cranking out 2024 Sierra HD AT4Xs and Extreme AEV Editions by the third quarter.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.