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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2019 GMC Sierra CarbonPro Edition pricing starts above $65,000

GMC is hard at work building carbon fiber beds for its CarbonPro trucks, so it's fitting that the company has finally released pricing for the 2019 GMC Sierra CarbonPro Edition. It's not cheap by any measure. The most "affordable" for 2019 is the AT4 version starting at $66,635. It's also available in Denali trim, and that version starts at $70,020. Both represent an increase of $8,000 to $9,000 more over the base AT4 and Denali models. That may seem like a lot to go from a steel bed to a carbon fiber one, but you're getting more than the bed for that money. GMC also includes unique badging, a Bluetooth bed speaker, rear-camera mirror, surround vision cameras, automatic emergency braking, lane-keep assist, automatic headlights, power side steps, a sunroof, trailer tire pressure monitoring and a color heads-up display to both models. The AT4 specifically gets a Bose sound system, navigation, parking sensors and a cat-back exhaust, too. The Denali adds unique 22-inch wheels. Both only come with the 6.2-liter V8 and 10-speed automatic. To equip a regular GMC Sierra AT4 similarly to the CarbonPro Edition, the price comes out to $64,110. The Denali comparably equipped to the CarbonPro is $67,940. So the bed itself is about $2,000 to $3,000. The 2019 GMC Sierra CarbonPro Edition trucks should be reaching dealers very soon. They will soon be supplanted by the 2020 version, which will add the new 3.0-liter diesel inline-six as an engine option. The AT4 CarbonPro will get some extra black accents for 2020, too.

GMC talking to dealers about possible Jeep Wrangler competitors

With respect to the team at GMC, it's pretty much fair to say the manufacturer prospers on a lineup of nothing more than gussied up Chevrolets. The brand's successes aside, GMC can be boiled down thusly – the Sierra is a Silverado, the Terrain an Equinox, the Canyon a Colorado and the Acadia is a Traverse, albeit with sometimes dressier duds. Strictly speaking, it's not that simple – Acadia and Terrain have siblings beyond the Bowtie – but the brand is remarkable for its lack of distinctive models. That could change, though, as The Wall Street Journal is claiming General Motors has broached the idea of a building a GMC-badged competitor to the Jeep Wrangler during a meeting with dealers. WSJ claims the new off-roader would "borrow cues and capability" from the defunct Hummer brand. That, of course, could mean many, many different things. While the original Hummer, the H1, was an exceptionally capable vehicle off-road, the H2 and H3 weren't nearly as single minded. It's unclear if a Hummer-inspired, off-road-ready GMC would lean more towards the former than the latter. According to WSJ's report, the GMC Jeep appears to be in the very, very early planning stages, with one unnamed source saying the idea was "being kicked around real hard." GM is still courting dealers for feedback, while it refused the Journal's request for comment. What are your thoughts? Is a Wrangler competitor long overdue for GM? Do you think GMC is the best brand to introduce such a model? Have your say in Comments. Related Video: Featured Gallery 2013 Jeep Wrangler Unlimited Rubicon 4X4 View 12 Photos News Source: The Wall Street JournalImage Credit: Copyright 2015 AOL GM GMC SUV Off-Road Vehicles