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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

GM is the latest automaker accused of diesel emissions cheating

Volkswagen and Ram need to make room on the diesel-emissions bench for General Motors. America's largest automaker was accused in a lawsuit on Thursday of rigging hundreds of thousands of diesel trucks with at least three so-called defeat devices to ensure that the trucks would meet federal and state emission standards, even if they generated more pollution in real-world driving. According to the complaint, on-road emissions testing conducted for the plaintiffs found that Duramax-equipped trucks produced NOx pollutants, comprised of nitrogen and oxygen atoms, two to five times higher than legally permitted, and "many times" higher than their gasoline counterparts. The proposed class-action lawsuit was filed in federal court in Detroit on behalf of people who own or lease more than 705,000 Chevrolet Silverado and GMC Sierra pickup trucks fitted with "Duramax" engines from 2011 to 2016 model years. The lawsuit seeks remedies including possible refunds or restitution for lost vehicle value, plus punitive damages. It adds to legal problems for Detroit-based GM, which has already paid about $2.5 billion in penalties and settlements over faulty ignition switches linked to 124 deaths. GM joins at least five automakers whose diesel emissions have been scrutinized by regulators or consumers. They include VW, which has admitted to cheating; Mercedes-Benz parent Daimler; Fiat Chrysler Automobiles, Peugeot and Renault. GM spokesman Dan Flores called the claims "baseless," and said the trucks comply with US Environmental Protection Agency emissions standards and California's own tough standards. Shares of GM were down 69 cents, or 2.1 percent, at $32.50 in afternoon trading, after earlier falling to $31.93. The GM lawsuit was filed by several law firms, including Hagens Berman Sobol Shapiro, which helped reach multibillion-dollar settlements with VW on behalf of drivers and dealers. The case is Fenner et al v General Motors LLC et al, US District Court, Eastern District of Michigan, No. 17-11661. The named plaintiffs are Andrei Fenner of Mountain View, California and Joshua Herman of Sulphur, Louisiana. They said they would not have bought their respective 2011 Sierra and 2016 Silverado trucks, or would have paid less for them, had they known about the alleged rigging. Joseph Spak, an RBC Capital Markets analyst, in a research report said "negative publicity" from the lawsuit could drive buyers to trucks from Ford or even Fiat Chrysler's Ram.

2025 GMC Terrain is redesigned with bolder style and big tech

The 2025 GMC Terrain is here, and it’s following in the footsteps of its Chevrolet Equinox cousin but bringing the traditional GMC twist to the party. Its fresh design is noticeable straight away with a new front end inspired by the GMC Canyon. The front hood is substantially higher than before giving it a more muscular look, and the same bulking is evident in its emphasized fenders. An optional painted roof gives it some flash – itÂ’s painted gray for black cars (pictured above) and black in every other case. Bigger wheels up to 20 inches in diameter are available on the Denali. And speaking of trims, there are now just three: Elevation, AT4 and Denali. For 2025, the Elevation is the only model that will be on sale. GMC says both the AT4 and Denali models will follow later for model year 2026, and you can see a preview of those in the group photo below. They each have their own grille designs, wheel options and unique styling cues. As youÂ’d expect from the AT4, it also features an off-road-tuned suspension, small lift (by 12 mm) all-terrain tires, underbody skid plates, recovery hooks and a special “terrain” drive mode. The Denali has its own pluses like “Smart Frequency Dampers” for a better ride, tons more standard luxury equipment and the 20-inch wheels. What is common across all trims is the powertrain. Every next-gen Terrain will be equipped with a 1.5-liter turbocharged four-cylinder paired with an eight-speed automatic transmission. ThatÂ’s the same powertrain as the new Equinox, and while GM has indicated it will move to more hybrid options, thereÂ’s no word on if the Terrain would be a candidate for that strategy. The 2025 model will be all-wheel drive exclusively, but GMC tells us youÂ’ll be able to select a front-drive version come the 2026 model year. If you want to tow, though, youÂ’ll need the AWD version that maxes out at 1,500 pounds. The 2025 TerrainÂ’s interior gets a massive overhaul thatÂ’ll remind you of other new GMC products with its tall portrait-oriented touchscreen. ThereÂ’s the 15-inch screen in the center thatÂ’s accompanied by an 11-inch digital cluster, of which both are standard equipment. It runs Android Automotive software that nets you Google Maps as the native navigation system and the Google Assistant for voice queries. Both wireless Apple CarPlay/Android Auto remain onboard, though, as GM promised would be the case for its gas-powered vehicles.