2024 Gmc Yukon At4 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 J.D. Power Initial Quality Study shows there's less quality than last year

Vehicle inventory, vehicle pricing, and the supply chain are finally showing improvement. Vehicle quality, on the other hand, is still going the wrong way. That's the takeaway from the 2023 J.D. Power Initial Quality Study that found overall problems exceeded last year's record high. The study surveyed owners of 2022-model-year vehicles to assess the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. For 2022, the average jumped to 180 problems. For 2023, the PP100 is up to an industry average of 192 — an increase of 30 problems per 100 vehicles in just two years. Let's get to the good news first: Dodge reclaimed the crown of having the lowest number of problems per 100 vehicles at 140. Buick won last year with 139 PP100, falling to third this year. Dodge was the first American automaker to top the IQS in 2021. Its return as the least problematic gives parent company Stellantis three wins in four years after Ram was crowned in 2021. It also gives U.S. brands a four-peat after Buick topped the chart in 2022 by having owners report the fewest problems. This year's top 10 is Dodge, Ram, Alfa Romeo, Buick, Chevrolet, GMC, Porsche, Cadillac, Kia, and Lexus. Stellantis gathered a few feathers for its cap, in fact. Maserati showed the largest improvement year-on-year, followed by Alfa Romeo, and Alfa Romeo posted the lowest PP100 among the premium class, beating Porsche and Cadillac. Alfa Romeo has been vocal about working to improve quality, mentioning Lexus as a target. Last year the Japanese brand finished sixth, the Italians finished near the bottom, between Jaguar and Mitsubishi. This year Alfa jumped to third, Lexus dropped to tenth. Ram was the third-best on the list of improvers from 2022 to 2023.   The individual model with the lowest PP100 is the Nissan Maxima. Now for the troublesome bits. In the words of Frank Hanley, senior director of auto benchmarking at J.D. Power, "The industry is at a major crossroad and the path each manufacturer chooses is paramount for its future.

2021 GMC Yukon Denali First Drive | Finally living up to the Denali reputation

For most of its existence, the GMC Yukon has been a virtually identical twin to the Chevy Tahoe. It would have some exterior differences, maybe a couple of different features, but aside from the badging, you’d be hard-pressed to distinguish the two. That also applied to the supposedly more luxurious Denali trim level. This new generation of Yukon mostly continues the trend, but now the Denali stands out more. It gets a unique interior designed to bridge the gap between the Yukon and Cadillac Escalade, and includes high-end features such as the Yukon's otherwise optional 6.2-liter V8 and magnetic suspension with air springs. All of this combined lets the 2021 GMC Yukon Denali live up to its luxurious reputation. It's easily the version to get if your bank account allows. It really is the interior that makes the biggest difference. The entire dashboard and door panels are exclusive to not only the Yukon, but the Denali trim level specifically. The dash design is more squared-off and truck-like, but itÂ’s offset by the use of some excellent materials. Large portions of the dash are wrapped in leather with stitching. ThereÂ’s also a large panel of matte-finish open-pore wood, available in multiple colors, on the passenger side. Some metal trim and nicely textured knobs adorn the center stack. The doors get this wood and leather, too. The center console features some attractive, stylized stitching as an extra adornment. The result is a place that feels high-quality and luxurious, but not in a garish or flashy way. Sort of a utilitarian luxury, which fits the look and character of the Yukon Denali. There are aspects of the interior that are shared with other Yukons and Tahoes, though. You get the same slightly odd but perfectly usable push-button shifter, the 10-inch touchscreen infotainment system, 15-inch head-up display, dual 12.6-inch backseat screens, and the same amount of interior space. These are all good things. The infotainment system is responsive and easy to use, while also offering the same advanced trailering camera system that so impressed in the Chevy Silverado HD. The head-up display is also large and legible, and fortunately not cluttered with too much distracting information. The best part, however, is the amount of space.