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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

How Chevy Silverado, GMC Sierra will take on the Ford F-150 profit machine

FORT WAYNE, Ind. — When General Motors engineers were developing the 2019 Chevrolet Silverado and GMC Sierra pickup trucks, some of them joined public tours of Ford's Dearborn, Mich., factory to watch aluminum-bodied F-Series trucks go down the assembly line. The redesign of the Ford F-Series trucks, launched in 2014, set a new standard for fuel economy and lightweight vehicle construction. But armed with stopwatches and trained eyes, the GM engineers believed they saw problems. "They had a real hard time getting those doors to fit," Tim Herrick, the executive chief engineer for GM truck programs, told Reuters. His team did more intelligence gathering. They bought and tore apart Ford F-Series doors sold as repair parts. Their conclusion: GM could cut weight in its trucks for a lower cost using doors made of a combination of aluminum and high-strength steel that could be thinner than standard steel, shaving off kilograms in the process. These pounds-and-pennies decisions will have major implications in the highest-stakes game going in Detroit: dominance in the world's most profitable vehicle market, the gasoline-fueled large pickup segment. What's more, GM is banking on strong sales of overhauled 2019 Silverados and GMC Sierras to fund its push into automated and electric vehicles — a business many investors see as the auto industry's long-term future. The risks are high given the hits automakers have taken from U.S. President Donald Trump's trade policies. Rising aluminum prices spurred by Trump's tariffs are driving up costs on the Ford's F-Series, while rising steel and aluminum prices likewise drag on GM results. GM also has a significant risk should the United States, Mexico and Canada fail to agree on a new NAFTA trade deal, given GM trucks built at its Silao, Mexico, factory could face a 25 percent tariff if NAFTA collapses. Major profit per truck Interviews with GM executives and a tour at its factory here in northwest Indiana provide a detailed look inside GM's plan for the most important vehicles in its global lineup. These big pickups are everything Tesla's Model 3 or Chevy's Bolt electric car is not. The mostly steel body is bolted to the truck's steel frame, rather than the one-piece body and frame electric vehicles. The majority of trucks will have a V-8 gasoline engine powering the rear wheels — like the classic GM cars of the 1950s. Some Silverados will have new four-cylinder engines, but there is no electric or hybrid offering as of now.

Barrett-Jackson rundown: 2024 GMC Hummer EV, Colin Powell's Corvette and more

The echoes of the last hammer fall at Barrett-Jackson's Scottsdale Auction have disappeared into the Arizona night, as have the record crowds and the traffic jams. During the Super Saturday charity auctions, three main attractions drove onto the dais for bidding: Late U.S. Chairman of the Joint Chiefs of Staff and Secretary of State General Colin Powell’s 2015 Chevrolet Corvette Stingray, the hammer price benefitting AmericaÂ’s Promise Alliance, the nonprofit Powell founded to support kids; The first production 2024 GMC Hummer EV SUV Edition 1 with VIN 001, proceeds going to Tread Lightly!, which educates people on how to enjoy the outdoors in a motorized vehicle and simultaneously protect the outdoors; And the first production 2024 Ford Mustang GT Fastback VIN 001, its hammer price benefiting the Juvenile Diabetes Research Foundation. Before the Saturday showcase, charity auctions on Friday took Barrett-Jackson past a huge milestone. When an 800-horsepower 2021 Shelby Super Snake Count's Kustoms Edition hammered for $350,000 to support the veteran's charity Camp Freedom, the auction house officially surpassed the $150 million mark for charity auction proceeds. Piling on before the clock struck midnight, a 2023 Ford F-150 Lightning 4x4 Super Crew sold for $275,000, those funds donated to Fighter Country Foundation. Then came Saturday. Powell's Gunmetal Gray on black Stingray was said to be a daily driver, but with just 15,600 miles on the odometer, Powell — who died in 2021 — apparently had a very short commute. Equipped with an eight-speed automatic transmission and chrome wheels, it sold for $200,000. The first production 2024 GMC Hummer EV SUV Edition 1 ran the bidding up to $500,000. That's quite a ways down on the $2,500,000 that the bedded 2022 GMC Hummer EV Edition 1 garnered at the charity auction in 2021, and not a bad price all things considered. The owner gets the first one off the line instead of getting lost in the 90,000-order backlog, and the markup goes to a good cause instead of a flipper and eBay fees. The first production 2024 Mustang GT Fastback brought in both less and more than the Hummer EV. The Ford's hammer price came to $490,000. However, two additional philanthropic donations for this lot in the amounts of $50,000 and $25,000 took the final price to $565,000. The big movers on the day were outside the charity sphere, four cars breaking the million-dollar mark.