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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2021 GMC Canyon AT4 will offer an Off-Road Performance Edition Package

In March 2018, GMC announced the 2019 Sierra 1500 AT4, the alphanumeric finale denoting heightened ridge height and off-road capability. In December of that year, GMC took the AT4 further, creating an Off-Road Performance Package that boosted horsepower and torque, and re-soled the 18-inch machined rims in Goodyear Wrangler DuraTrac Mud Terrains. History will repeat itself in 2020, one truck size category down. GMC unveiled the Canyon AT4 (pictured) in Vail, Colorado, earlier this month, and now GM Authority reports that a Canyon AT4 Off-Road Performance Edition Package is on the way later this year.  The Canyon AT4, which replaces the Canyon All Terrain, upgrades the standard truck with all the erstwhile All Terrain kit like tuned suspension, Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac tires on 17-inch aluminum wheels. Design tweaks include the new, bolder front fascia and red recovery hooks. The Canyon AT4 Off-Road Performance Package goes a different route than on the Sierra, improving ruggedness instead of engine output. GMA says the suite includes front and middle performance skid plates, rocker protection, a spray-on bedliner, performance exhaust tip, and 17-inch gloss black aluminum wheels in favor of the Dark Argent Metallic units. A front leveling kit removes the factory rake. This variant will wear a black AT4 badge as opposed to the regular red and chrome AT4 denominator. Inside, we'll guess the AT4's Kalahari stitching and embroidered headrests stay in the game. They'll be joined by all-weather mats. Since GMC hasn't announced the upfit, we don't have pictures or pricing. Tallying up what individual options we could on the 2020 Canyon All Terrain came to $1,970, but that doesn't reflect pricing for next year's new AT4 trim, nor does it include components like the front leveling kit or gloss black wheels. GM Authority said production should begin in June or July, so we can look forward to info closer to summer. Related Video:    

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)