1993 Gmc Typhoon on 2040-cars

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2025 GMC Yukon AT4 teased, will likely follow 2025 Suburban template

It's time to begin teasing the 2025 GMC Yukon, the luxury truck division doing so with a glimpse of the front fascia on the AT4 trim. This being a refresh, we're not looking for major changes to hard points. In contrast to today's Yukon, it seems the new face will stress horizontal breadth instead of highlighting the central aspect of a giant grille and skid plate area. Starting with the taller C-shaped headlights on the 2025, a shorter horizontal element at the top no longer reaches all the way to the grille surround, and it's separated from the three main beams below by a body-colored piece extending from the grille cradle. Below the light, a new lower bumper treatment probably increases the aggression compared to today's truck. Instead of black centerpiece that houses the skid plate and a pair of tow hooks, it appears the entire bumper will be black and wrap around into the fenders. Finally, the grille looks the same, but its crossbars have been reprofiled.  As sibling to the 2025 Chevrolet Tahoe and Suburban that Chevy revealed last November, we expect many of the same updates here. Outside, that would mean refinements to the independent rear suspension for more nimble handling, new wheel designs, and availability of the second-generation 3.0-liter Duramax inline-six with 305 horsepower and 495 pound-feet of torque instead of today's 277 hp and 460 lb-ft. Inside, we expect a new instrument panel housing a 17.7-inch touchscreen for infotainment, and a column shifter replacing the push buttons on the center console. Updated trim materials — along with the overdue infotainment upgrade — should provide a finer sense of luxury than what's currently on offer.  If tech treats carry over, buyers will have access to the Connected Cameras feature for viewing and recording inside and outside of the vehicle for crash and security purposes. An Interior Motion Detection system can detect "micro-movements" in the cabin that could signal a baby or a pet left in the vehicle.  The Yukon might go further than the Chevy SUVs, seeing that GMC has some birthdays to celebrate: 2024 is the fifth anniversary of the AT4 trim and the 25th anniversary of the Denali trim. We'll find out later this year, GMC promising the Yukon reveal sometime after the new Acadia begins shipping to dealers.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

General Motors could turn Hamtramck into its electric pickup, SUV hub

Electric off-roaders could revitalize the Detroit-Hamtramck factory that General Motors previously announced it will close. While official details remain shrouded in secrecy, analysts believe the plant will be re-tooled to manufacture at least three electric models due out during the early 2020s. The plant's scheduled closure was one of the grievances the United Auto Workers (UAW) union cited when it embarked on a 40-day strike in September 2019. General Motors agreed to keep it open without shedding much light on what it planned to build there. Analyst at LMC Automotive told the The Detroit News they believe an often-rumored electric SUV that will resurrect Hummer's name, image, or both will be one of the models assigned to the Hamtramck plant. Battery-powered variants of the GMC Sierra and the Cadillac Escalade will be made there, too, as will an enigmatic van. LMC Automotive's Jeff Schuster believes the van will come first; it could enter production as early as 2021. The Hummer — which might also be offered as a pickup — will follow before the end of 2022, while the Sierra and the Escalade will both arrive in 2023. We're taking this report with a grain of salt, though, because only one of the aforementioned models has been announced by General Motors. Rumors of a Hummer resurrection emerged in the summer of 2019, just a few weeks before we heard unverified reports of a battery-powered variant of the next-generation Escalade. General Motors confirmed plans to enter the burgeoning electric pickup truck segment, which Ford, Rivian, and Tesla also have their sights on, but it hasn't detailed how or when. The van is a mystery. General Motors refused to comment on the report. It previously announced it will keep Hamtramck open, and invest $3 billion to build electric vehicles there. The investment will create 2,225 jobs. Inaugurated in February 1985, the Hamtramck factory has churned out a diverse selection of models over the past 34 years, including Cadillac's Eldorado, Seville, and Allante, the Oldsmobile Toronado, the Buick Riviera, and more recently, gasoline-electric Chevrolet Volt. General Motors announced plans to close Hamtramck in 2018, but it quickly backpedaled and extended its lease on life until 2020 by keeping the Chevrolet Impala and the Cadillac CT6 around for a few additional months.