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GMC Hummer EV will be unveiled during the World Series and 'The Voice'

A big-time vehicle reveal deserves a prime-time multi-platform debut. At least, that seems to be the opinion of the folks tasked with reintroducing the American public on October 20 to the Hummer nameplate, this time affixed to pickups and SUVs that also wear General Motors' "Professional Grade" GMC badge. And instead of a standalone brand with dealerships full of gas-guzzling off-road beasts, this new, kinder, gentler and fully electric Hummer won't sip any gas at all. The debut will take place across several channels. As has been the de facto process during the pandemic, the event will be streamed online. But — taking a page from the reveal of the Ford Bronco this past July — it will also be witnessed by watchers of the World Series on Fox and "The Voice" on NBC (at least those who are watching live and aren't skipping commercials). Interestingly, according to The Detroit News the television segments will be spread across multiple commercial breaks as sort of a mini film. Naturally, we'll be covering the unveiling live right here on Autoblog, and we'd argue that's the best place to see it all unfold (we admit we may be biased). In any case, no matter where you watch you'll be treated to a host of details about what GMC is calling "the worldÂ’s first super truck." We know it'll boast 1,000 horsepower, go from 0-60 in around 3 seconds, have the next generation of GM's Super Cruise autonomy technology, have removable roof panels and be able to crab walk. Sounds pretty super to us, and we're looking forward to the full reveal in just a couple of weeks. See you then. Related Video:

2023 GMC Canyon debuts August 11

Chevrolet started GM's new-generation midsize truck party with the 2023 Colorado, now GMC's about to hit the stage with the 2023 Canyon. On August 11 at 11 a.m. Eastern time, we'll see what the new generation has done for the Colorado's upscale sibling. GMC teased us with a low angle of the coming Canyon in AT4X trim April. That revealed brawnier bits like big Goodyear Wrangler tires wrapped around 17-inch beadlock-capable wheels, plastic wheel arch flares, and rock rails. The initial version of that trim will be called the AT4X with Edition 1 Package, the front view showing split headlights, a new grille, thin LEDs, and a brush bar like the unit sprouting from nose of the Colorado ZR2 Desert Boss. We're also told there will be a "higher and wider stance, which is factory lifted." The current AT4 trim gets raised one inch, and we have a feeling the AT4X will get around three inches on its tippy toes just like the Colorado ZR2. The rationalization of body styles into a single Crew Cab Short Box will make ease configurations and production. Sadly, the 2.8-liter Duramax four-cylinder diesel is all but certain to be a goner here as well. The 2.7-liter four-cylinder gas engine should slip in here as the sole engine choice in two or three outputs. There's no telling which trims will get which outputs standard, but the choices are a base tune with 237 horsepower and 259 pound-feet of torque, a middle turbocharged tune with 310 hp and 390 lb-ft, and a high-output turboed topper with 310 hp and 430 lb-ft.   The 2023 GMC Canyon AT4X with Edition 1 Package will be available to order on the same day the lineup is revealed, at which time we expect to find out what's included in the Edition 1 versions compared to the AT4X variant that will join the lineup for series production. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.