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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GM taps Honeywell's Quality Control System for Ultium battery plant

The Chevrolet Bolt recall has been so frustrating for General Motors that the automaker made an unexpected show of public hopelessness in saying it was "not confident" that LG — which produces the Bolt's batteries — could produce batteries without defects. Even though the remark came before investigation teams founds the source of the Bolt battery issue, it was even more strange considering GM and LG are still in bed together, the two having invested more than $2.3 billion in a 2.8-million-square-foot plant to make GM's Ultium batteries in Lordstown, Ohio. Now that GM has even more motivation to keep its Ultium batteries free of scandal, GM has tapped Honeywell for that company's Quality Control System at the Lordstown facility. The Honeywell QCS will monitor four of the production lines at the facility using "high-precision scanners and basis weight sensors." One of the parameters measured will be electrode coat weight, a key stat in battery performance. Another measurement and control company wrote, "Improving the electrode coating process is a significant part of the equation to delivering better quality and better performing cells – and coating uniformity is seen more and more as a critical requirement." Honeywell says it has more than 20 years of experience with lithium-ion technology, and the firm is already found throughout the green economy. A GM spokesman made sure to say that "the awarding of the Ultium contract to Honeywell has nothing to do with the Bolt recall." Yet in the Honeywell press release, a company director spoke words that could have come straight from GM, with, "Given the opportunity at hand, battery manufacturers such as Ultium Cells must be able to bring new solutions to market with confidence." The new Lordstown facility is scheduled to open in the first quarter of next year. It will employ more than 1,100 workers building the prime movers for coming EVs like the new Hummer and the Cadillaq Lyriq. Ideally, before then, GM will have found and fixed all of the Bolts with issues, and can begin its Ultium era under sunny skies. The automaker started accepting LG batteries again last week, the new batteries should begin reaching dealers around the same time Bolt production resumes on October 11. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green GMC Safety Technology Electric

Weekly Recap: Auto execs face life in prison for recall delays under proposed legislation

The stiff punishments are part of broader transportation legislation, but clearly McCaskill has automakers in her sights.
Missouri Senator Claire McCaskill threw down the gauntlet this week, proposing a bill that could send auto executives to prison for life if they were found to have delayed a recall. She also wants to eliminate the limit for fines for auto safety violations, which are currently capped at $35 million.