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Next-gen GMC Canyon spied with big screen and heavy camo

The next generation of midsize GM pickups is well on its way to being ready, and these new spy shots give us an early look at the new interior inside the GMC Canyon. To our delight, the new Canyon interior doesn’t even remotely resemble the current truck. The relationship between the refreshed SierraÂ’s new interior and what we can see in these Canyon spy shots is impossible to ignore. While itÂ’s not an exact replica of, or a shrunken version of, the CanyonÂ’s screen hardware looks similar to the SierraÂ’s. We can see the volume knob sprouting out of the top left corner, and the whole screen is surrounded by shiny black plastic. The software itÂ’s running is GMÂ’s new Android Automotive-based infotainment that weÂ’ve already sampled in the 2022 Yukon. Just like in that vehicle, we can see that Google Maps is the native navigation system, and it features similar shortcuts on the left-hand side of the screen. Below the screen, the next-gen Canyon features all of its climate controls. The model weÂ’re looking at here must be an upmarket trim, because itÂ’s featuring heated and cooled seats. Another indication that this model could be a Denali (or other higher trim) is the small piece of wood trim on the door that is mostly shrouded by camouflage. We canÂ’t make it out all that well, but any amount of wood trim in a midsize pickup means luxury.  ItÂ’s difficult to make out whatÂ’s going on with the steering wheel, though we can see what appear to be silver switches flanked by flat black buttons. The instrument cluster is similarly difficult to see, but if the little glimpse of a “125 miles to empty” readout is any indication, it could very well be a totally digital cluster. WeÂ’ll need to wait to fully confirm that thought, though. When it comes to the exterior, there isnÂ’t a whole lot to see under the heavy camouflage. We have a reasonable look at the grille behind the mesh, and the front LED lighting signature is partially visible, too. WeÂ’ll note that there isnÂ’t much of a front bumper on this test truck, which is giving it the appearance of being an off-road capable pickup — itÂ’s just nowhere near as extreme as the Canyon prototype we spied last year sporting a ZR2-style suspension.  Big wheels fitted to this tester gives more credence to it possibly being a Denali. The rear is perhaps even more covered up than the front, making it even more difficult to see what GM is hiding.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.